Gizmos or: The Electronic Imperative

1. Front Matter

   Pages i-xv

   PDF

2. Introduction: Why I Decided to Write This Book

   • Arthur Asa Berger

   Pages 1-9

3. The Internet: Everyone Is Connected

   • Arthur Asa Berger

   Pages 10-24

4. Smartphones: Everyone Can Do Anything

   • Arthur Asa Berger

   Pages 25-35

5. Television: Everyone’s Watching

   • Arthur Asa Berger

   Pages 36-48

6. Tablet Computers: Everyone’s a God

   • Arthur Asa Berger

   Pages 49-57

7. Computers: Everyone’s a Writer

   • Arthur Asa Berger

   Pages 58-64

8. Video Game Consoles and Video Games: Everyone’s a Hero

   • Arthur Asa Berger

   Pages 65-74

9. Digital Watches and Smart Watches: Everyone’s Monitored

   • Arthur Asa Berger

   Pages 75-83

10. Digital Cameras and Photography: Everyone’s a Documentary Maker

    • Arthur Asa Berger

    Pages 84-90

11. Computer Printers: Everyone’s a Publisher

    • Arthur Asa Berger

    Pages 91-95

12. Flatbed Computer Scanners: Everyone’s an Art Director

    • Arthur Asa Berger

    Pages 96-105

13. Coda

    • Arthur Asa Berger

    Pages 106-107

14. Back Matter

    Pages 108-114

    PDF

Gizmos or: The Electronic Imperative offers a concise series of analyses on the transformative impact of digital devices on American society. With approaches ranging from semiotic theory to psychoanalytic theory, sociological theory to personal reflection, Berger taps the span of knowledge from his prolific career to help readers better understand the role digital devices play both in their technologic, economic, and common-use forms. Using accessible, conversational language and numerous illustrations, Berger deconstructs familiar objects and media for readers ranging from field specialists to everyday cultural consumers alike.

• 3-D Printers
• computers
• culture
• scanners
• smartphones
• technology
• Internet
• 3-D Printers
• computer
• computers
• culture
• digital
• electronics
• Print
• scanners
• smartphones
• society
• technology
• television
• video

• San Francisco State University, USA

  Arthur Asa Berger

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory. Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

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