Overview
- Bridges the gap in interdisciplinary analysis of digital business communication to reflect on the reality of (non-)communication in global hierarchical corporations
- Demonstrates the complexity and crucial business relevance of internal and external communication tools
- Focuses on larger, established global companies facing world-wide competition and exhibiting strict profit-driven executive control
- Answers the question what ‘doing business’ is about and defines ‘business discourse’ from practitioners’ point of view
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Table of contents (6 chapters)
Keywords
About this book
Grounded in the analysis of empirical data, pertaining both to internal and external business communication, the author reflects on the reality of accelerated and pressurised communication in global IT corporations. Following a communication-centred approach, this monograph puts the topic of enterprise software-mediated business discourse into a multi-layered perspective of howglobal corporations operate, what their primary goals are, and what kind of (political) power they execute. Moreover, it demonstrates how profit-driven corporations can be viewed and interpreted as strategically acting systems within a specific sociological framework.
Reviews
“This important book stands out in the rather cluttered field of texts on business communication, providing perhaps the most sophisticated and careful analysis of business discourse that I have come across in many years. Adopting a strongly interdisciplinary perspective, Danielewicz-Betz brings together theoretical sophistication with careful and detailed analyses of everyday business discourse. The result is a text that everyone from the beginning student to the advanced researcher will benefit from reading.” (Dennis Mumby, Cary C. Boshamer Distinguished Professor, University of North Carolina at Chapel Hill, USA)
“Increasing use of enterprise software in modern corporations is hard to ignore in business discourse research. Software-mediated communication connects business practitioners all over the world, enabling them to brainstorm, negotiate, and exercise decision-making power. Anna Danielewicz-Betz’s work is grounded on the extant literature and on empirical data. This timely and innovative contribution to business discourse research is clearly a must-read for researchers and students in the field.” (Hiromasa Tanaka, Professor, Meisei University, Tokyo, Japan)
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Communicating in Digital Age Corporations
Authors: Anna Danielewicz-Betz
DOI: https://doi.org/10.1057/978-1-137-55813-8
Publisher: Palgrave Macmillan London
eBook Packages: Social Sciences, Social Sciences (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016
Hardcover ISBN: 978-1-137-55812-1Published: 05 December 2016
eBook ISBN: 978-1-137-55813-8Published: 23 November 2016
Edition Number: 1
Number of Pages: XVII, 407
Number of Illustrations: 39 b/w illustrations, 13 illustrations in colour
Topics: Language and Literature, Communication Studies, Corporate Communication/Public Relations, Computer Appl. in Administrative Data Processing, Sociolinguistics, Discourse Analysis