A Sociology of the World Rally Championship

1. Front Matter

   Pages i-x

   PDF

2. Introduction: The Paradox of Commercialism

   • Hans Erik Naess

   Pages 1-23

3. The Promotional Context

   • Hans Erik Naess

   Pages 24-54

4. Imagining the Story

   • Hans Erik Naess

   Pages 55-85

5. The Sense of Place in Rallying

   • Hans Erik Naess

   Pages 86-115

6. The Spectator Culture of Rallying

   • Hans Erik Naess

   Pages 116-149

7. The Legacy of WRC Cars

   • Hans Erik Naess

   Pages 150-177

8. Heroes behind the Wheel

   • Hans Erik Naess

   Pages 178-207

9. The WRC’s Promotional Value

   • Hans Erik Naess

   Pages 208-232

10. Back Matter

    Pages 233-260

    PDF

Drawing upon interviews with key people in the World Rally Championship as well as trans-local ethnographic research, this book explores questions of commerciality and sporting identity, tackling the sport's controversial handling of the shift into 'the commercial age'. It is essential reading on combining sporting heritage and commercial progress.

• identity
• Promotion
• sociology

• University of Oslo, Norway

  Hans Erik Naess

Hans Erik Næss is a Research Fellow in Sociology at the University of Oslo, Norway. He is affiliated with the interdisciplinary research programme CULTRANS (Cultural Transformation in the Age of Globalization). His blog, Thrills and Spills: Sociology goes to the FIA World Rally Championship, can be found here: http://hanserikness.blogspot.no/

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