Overview
- Adopts a value chain approach, which is a new and innovative way of approaching the Operations Strategy area
David Walters is a well respected and prolific author in the Operations/logistics area
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Table of contents (18 chapters)
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Front Matter
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Developing a view of strategic operations management
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Front Matter
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Existing value chains
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Front Matter
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Configuring the value chain, structure and performance
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Front Matter
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Keywords
About this book
This text is designed to be appropriate for Operations Strategy modules at both undergraduate and postgraduate level. It combines knowledge management, relationship management and advances in technology to inform the development of strategic advantage. The text adopts a value chain approach and contains a number of features to aid the learning process - chapter introductions, chapter summaries, further reading and boxed features.
About the author
DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia.
Bibliographic Information
Book Title: Operations Strategy
Book Subtitle: A Value Chain Approach
Authors: David Walters
DOI: https://doi.org/10.1007/978-1-4039-1446-0
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2002
Edition Number: 1
Number of Pages: 400
Additional Information: Previously published under the imprint Palgrave
Topics: Operations Management