Overview
- The only book to bring together this range of fashion topics in one text
Reflects how today's fashion buyer and merchandiser actually carry out their decisionmaking process
Includes explanations of range plans, critical paths, and the process of developing and delivering fashion clothing to the high street
Part of the book series: Macmillan Master Series (MMS)
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Table of contents (11 chapters)
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Front Matter
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Back Matter
Keywords
About this book
About the authors
DAVID SHAW is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and Burton
They are authors of Mastering Fashion Marketing
Bibliographic Information
Book Title: Mastering Fashion Buying and Merchandising Management
Authors: Tim Jackson, David Shaw
Series Title: Macmillan Master Series
DOI: https://doi.org/10.1007/978-0-230-36514-8
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2001
Edition Number: 1
Number of Pages: 216
Additional Information: Previously published under the imprint Palgrave
Topics: Management