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Mastering Fashion styling

  • Textbook
  • © 1999

Overview

Authors:
  1. Jo Dingemans
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  • A practical guide to the skills and role of the fashion stylist
    There are no existing books covering the process of fashion styling
    Can be used for a wide range of fashion related courses
    Written by a leading practitioner in the field, who developed the styling curriculum for all levels of further and higher education

Part of the book series: Macmillan Master Series (MMS)

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Table of contents (14 chapters)

  1. Front Matter

    Pages i-xiii
    Download chapter PDF

  2. What is styling?

    • Jo Dingemans
    Pages 1-6

  3. Editorial styling

    • Jo Dingemans
    Pages 7-32

  4. Newspaper styling

    • Jo Dingemans
    Pages 33-35

  5. Makeovers

    • Jo Dingemans
    Pages 36-39

  6. Catalogue styling

    • Jo Dingemans
    Pages 40-42

  7. Show production

    • Jo Dingemans
    Pages 43-62

  8. Commercial styling

    • Jo Dingemans
    Pages 63-76

  9. Testing

    • Jo Dingemans
    Pages 77-88

  10. Technical tips

    • Jo Dingemans
    Pages 89-96

  11. Introductory programme to basic styling techniques

    • Jo Dingemans
    Pages 97-121

  12. Styling projects

    • Jo Dingemans
    Pages 122-149

  13. Glossary of terms

    • Jo Dingemans
    Pages 150-156

  14. Source directory

    • Jo Dingemans
    Pages 157-180

  15. Bibliography

    • Jo Dingemans
    Pages 181-188

  16. Back Matter

    Pages 189-190
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Keywords

About this book

Fashion is a very popular subject among young people. Any course with fashion as a prefix attracts lots of students. Despite this, many prospective students and people have little idea what jobs in the fashion industry entail.

Fashion Styling is one of the least well researched areas in fashion colleges. The emphasis is put on the end result, i.e. visual imagery, rather than the process of creating it. This 'how to' book provides an insight into the processes you have to follow to work in this area, be it editorial, commercial or show styling. It includes an eight-week introductory programme to the subject and projects whereby students can simulate professional practice and learn the techniques and skills necessary for a career in styling. At the end of the book there is a source directory, a glossary of terms, and a bibliography which provide reference points for further research and study.

About the author

JO DINGEMANNS has worked in the fashion industry since the 1960's. Starting as a model and then as manageress of the famous Biba Boutique, she went on to become Fashion Editor of 19 magazine, and then worked as a freelance stylist in both editorial and commercial areas. She was principal lecturer in Fashion Journalism and Styling at the London College of Fashion, where she developed the styling curriculum for all levels of Further and Higher Education. She is currently a freelance journalist, stylist and lecturer.

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