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Table of contents(11 chapters)
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Bibliographic Information
Book Title: The Corporate Brand
Authors: Nicholas Ind
DOI: https://doi.org/10.1057/9780230375888
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1997
Hardcover ISBN: 978-0-333-67472-7Published: 06 June 1997
eBook ISBN: 978-0-230-37588-8Published: 06 June 1997
Edition Number: 1
Number of Pages: XI, 184
Topics: Business Strategy/Leadership, Marketing, Corporate Communication/Public Relations