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Palgrave Macmillan

Winning in Asia, European Style

Market and Nonmarket Strategies for Success

  • Book
  • © 2001

Overview

Editors:
  1. Vinod K. Aggarwal

    1. Department of Political Science, Haas School of Business, USA
      Berkeley APEC Study Center (BASC), University of California, Berkeley, USA

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-xiv
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  2. Theoretical Framework

    1. Front Matter

      Pages 1-1
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    2. Analyzing European Firms’ Market and Nonmarket Strategies in Asia

      • Vinod K. Aggarwal
      Pages 3-27

  3. The Asian and European Market and Nonmarket Environments

    1. Front Matter

      Pages 29-29
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    2. Europe’s Trade and Foreign Direct Investment in Asia

      • Shujiro Urata
      Pages 31-58

    3. Nonmarket Strategies in Asia: The Regional Level

      • John Ravenhill
      Pages 59-77

    4. Euro-Pressure: Avenues and Strategies for Lobbying the European Union

      • Cédric Dupont
      Pages 79-103

  4. Case Studies

    1. Front Matter

      Pages 105-105
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    2. From Local to Global: European Enterprise Software Strategies in Asia

      • Trevor H. Nakagawa
      Pages 107-157

    3. The Fast Lane to Asia: European Auto Firms in China

      • Nick Biziouras, Beverly Crawford
      Pages 159-186

    4. David and Goliath: Airbus vs. Boeing in Asia

      • William Love, Wayne Sandholtz
      Pages 187-224

    5. Penetrating the Regulatory Thicket in Asia: Nonmarket Strategies in Banking and Insurance

      • Klaus Wallner
      Pages 225-253

  5. Conclusion

    1. Front Matter

      Pages 255-255
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    2. Lessons from European Firm Strategies in Asia

      • Vinod K. Aggarwal
      Pages 257-279

  6. Back Matter

    Pages 281-290
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About this book

Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Although Japanese and American firms have invested heavily in the past decades, European firms are poised to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This volume focuses on understanding the market and nonmarket strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives. In addition to a novel theoretical framework to analyze strategy, three chapters focus on investment trends in Asia, lobbying in Asia and the EU, the book includes original case studies of the air transport, automobile, software, and finance sectors.

Reviews

'Winning in Asia, European Style is an important addition to the strategy literature. The volume provides much needed conceptual and empirical analysis and applies them to major sectors where European companies have entered Asian markets.' - David Baron, Stanford Business School

Editors and Affiliations

  • Department of Political Science, Haas School of Business, USA

    Vinod K. Aggarwal

  • Berkeley APEC Study Center (BASC), University of California, Berkeley, USA

    Vinod K. Aggarwal

About the editor

VINOD AGGARWAL is Professor in the Department of Political Science, Affiliated Professor of Business and Public Policy in the Haas School of Business, and Director of the Berkeley Asia Pacific Economic Cooperation Study Center (BASC) at the University of California at Berkeley. He has been at Berkeley since 1980, and from 1991-1994 was Chairman of the Political Economy of Industrial Societies Program. He is also the founder and Editor-in-Chief of the Journal Business and Politics.

Bibliographic Information

  • Book Title: Winning in Asia, European Style

  • Book Subtitle: Market and Nonmarket Strategies for Success

  • Editors: Vinod K. Aggarwal

  • DOI: https://doi.org/10.1057/9780230107229

  • Publisher: Palgrave Macmillan New York

  • eBook Packages: Palgrave History Collection, History (R0)

  • Copyright Information: Palgrave Macmillan, a division of Nature America Inc. 2001

  • Hardcover ISBN: 978-0-312-23913-8Published: 18 October 2001

  • Softcover ISBN: 978-1-349-63239-8Published: 01 January 2001

  • eBook ISBN: 978-0-230-10722-9Published: 24 May 2016

  • Edition Number: 1

  • Number of Pages: XIV, 290

  • Topics: Science, Humanities and Social Sciences, multidisciplinary

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