Managing A Public Speaker Bureau

1. Front Matter

   Pages i-xviii

   PDF

2. Introduction

   • Stephen F. Gambescia, Evelyn González-McDevitt

   Pages 1-3

3. The Purpose of Your Organization’s Public Speaker Bureau

   • Stephen F. Gambescia, Evelyn González-McDevitt

   Pages 5-6

4. Creating Your Promotional Material

   • Stephen F. Gambescia, Evelyn González-McDevitt

   Pages 7-17

5. Recruiting Speakers for Your Speaker Bureau

   • Stephen F. Gambescia, Evelyn González-McDevitt

   Pages 19-40

6. Orienting and Training Your Speakers

   • Stephen F. Gambescia, Evelyn González-McDevitt

   Pages 41-50

7. Tools and Resources for Your Speakers

   • Stephen F. Gambescia, Evelyn González-McDevitt

   Pages 51-63

8. Publicizing Your Public Speaker Bureau

   • Stephen F. Gambescia, Evelyn González-McDevitt

   Pages 65-70

9. Coordinating Requests from Your Constituents

   • Stephen F. Gambescia, Evelyn González-McDevitt

   Pages 71-77

10. Securing a Speaker for an Engagement

    • Stephen F. Gambescia, Evelyn González-McDevitt

    Pages 79-95

11. Evaluating Your Public Speaker Bureau Program

    • Stephen F. Gambescia, Evelyn González-McDevitt

    Pages 97-114

12. Summary and Final Tips for Success

    • Stephen F. Gambescia, Evelyn González-McDevitt

    Pages 115-121

13. Back Matter

    Pages 123-124

    PDF

When health and human services organizations (new, established, or mature) engage in a strategic planning process, invariably the suggestion is made to offer a public speaker bureau to support their mission. As a pro­ fessional in the health and human services field, you probably have encoun­ tered, to some degree, the services provided by an organization's speak­ ers bureau. You have heard speakers representing organizations or you may have been a staff or volunteer speaker for an organization. Public speaker bureaus are ubiquitous. Providing a public speaker bureau usually makes sense. It provides an easy and relatively inexpensive way to impart useful information to your constituents or the public, or serve as a marketing or fundraising tool. A public speaker bureau can increase your visibility in the communities that you serve or would like to serve. Throughout our score of years of experience in the health and human services fields, we were struck by the lack of attention given to most organ­ izations' public speaker bureaus. Again, while most organizations felt the need to have a speakers bureau, relatively little attention was given to the management and evaluation of this service. In fact, few organizations spent quality time determining whether or not a public speaker bureau was, indeed, needed and, if so, what should be its strategic purpose in serving the mission of the organization.

• education
• evaluation
• health
• management
• monitoring
• organizations
• training

• Cabrini College, Radnor, USA

  Stephen F. Gambescia

• Fox Chase Cancer Center, Philadelphia, USA

  Evelyn González-McDevitt

Policies and ethics