Employee Morale

1. Front Matter

   Pages i-xv

   PDF

2. What is Morale?

   • David Bowles, Cary Cooper

   Pages 1-15

3. How do Organizations Measure Morale?

   • David Bowles, Cary Cooper

   Pages 17-58

4. Why Morale is So Important

   • David Bowles, Cary Cooper

   Pages 59-107

5. Case Study: Culture, Morale and Customer Satisfaction: Hilti Group, Schaan, Liechtenstein

   • David Bowles, Cary Cooper

   Pages 109-126

6. Creating/Maintaining the High Morale Organization: Do We Create High Morale — Or Step Out of the Way?

   • David Bowles, Cary Cooper

   Pages 127-166

7. Current Trends, Issues and Myths in Employee Morale

   • David Bowles, Cary Cooper

   Pages 167-191

8. Employee Morale as a Response to Challenging Times

   • David Bowles, Cary Cooper

   Pages 193-198

9. Back Matter

   Pages 199-215

   PDF

Performance is the key outcome of high morale, and the reason why it should be taken so seriously: with research gathered from some of the world's largest employee opinion databases and best academic centres, the authors lay out the morale-performance connection.

• customer satisfaction
• database
• health
• organization
• organizations
• research

'This book is timely. Many organizations worldwide are now mired in "gloom and doom". Using morale as the center piece, Bowles and Cooper lay out, in an engaging, readable and practical way, the consequences, of high morale and how to measure, develop and maintain it. The material is current and the case examples are excellent. I would highly recommend it for managers, consultants and business school management professors.' - Ronald J Burke, Professor of Organizational Behavior, Schulich School of Business, York University, Toronto, Canada

'High employee morale facilitates superior performance in organizations. Therefore this relevant and readable book is highly recommended for all managers of people.' - Professor Greg Bamber, Director of Research, Department of Management, Monash University, Australia, and co-author of Up in the Air: How Airlines Can Improve Performance by Engaging their Employees, 2009

'Driving differential levels of employee morale is now seen by many as a prerequisite for organisational success. David and Cary skilfully examine the validity of the correlation and elegantly demonstrate how the subject has moved from the realms of 'touchy-feely HR stuff' to 'mission critical' for all organisational leaders. This is a must read for anyone facing the tricky task of sustaining high morale within their 21st century employee base.' - Paul Chesworth, HR Director, Vodafone Europe

'This book is a must-read for every current or future member of senior and mid management who wishes to focus on sustainable out-performance of his or her organisation rather than on quarterly results' - Dr. Horst Heidsieck, Former CEO and current Board member of several German, Swiss and Luxembourg-based industrial and technology companies

• Rancho Santa Fe, USA

  David Bowles

• Lancaster University, UK

  Cary Cooper

CARY COOPER is Distinguished Professor of Organizational Psychology and Health and Pro Vice Chancellor at Lancaster University, England. He was Founding Editor of the Journal of Organizational Behavior, Editor of the journal Stress and Health, President of the British Association of Counselling and Psychotherapy and Chair of the think tank The Sunningdale Institute in the UK's National School of Government. He has a number of Honorary Doctorates from universities and received an Honorary Fellowship of the Royal College of Physicians. Professor Cooper was honoured with a CBE (Commander of the Order of the British Empire) in the Queen's Birthday Honours List in 2001, and was elected as Chair of the Academy of Social Sciences in 2009.

Honorary fellowship for Cary Cooper
http://www.lums.lancs.ac.uk/news/18953/honorary-fellowship-for-cary-c/

DAVID BOWLES is Managing Director of Research& Consulting International in Rancho Santa Fe, California, whose projects range from advising clients on employee morale and performance, and the measurement and management of morale and corporate culture. He is also a regular speaker to groups on these subjects. Dr. Bowles has a Ph.D. in management sciences (emphasis: industrial psychology) from the University of Manchester, Institute of Science and Technology, UK (UMIST), has had a long career in international human resource consulting and has worked across all major industry and non-profit groups. He can be reached at: db@research-consult.com.

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