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Palgrave Macmillan

Myths about doing business in China

  • Book
  • © 2007

Overview

Authors:
  1. Harold Chee
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  2. Chris West
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Table of contents (11 chapters)

  1. Front Matter

    Pages i-xi
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  2. Introduction

    • Harold Chee, Chris West
    Pages 1-2

  3. One market: 1.3 billion people

    • Harold Chee, Chris West
    Pages 3-9

  4. The Chinese market will grow forever

    • Harold Chee, Chris West
    Pages 11-28

  5. The market is easy

    • Harold Chee, Chris West
    Pages 29-43

  6. China is Westernizing

    • Harold Chee, Chris West
    Pages 45-63

  7. Guanxi is a time-consuming sideshow to the real business of business

    • Harold Chee, Chris West
    Pages 65-74

  8. The Chinese are irrationally xenophobic

    • Harold Chee, Chris West
    Pages 75-84

  9. The mask of Fu Manchu: the myth of inscrutability

    • Harold Chee, Chris West
    Pages 85-96

  10. Rules are rules: negotiating in China is like negotiating everywhere else

    • Harold Chee, Chris West
    Pages 97-108

  11. Chinese business people are not trustworthy

    • Harold Chee, Chris West
    Pages 109-124

  12. The Chinese are difficult to manage

    • Harold Chee, Chris West
    Pages 125-138

  13. Back Matter

    Pages 141-164
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Keywords

About this book

China is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. This revised and updated bestseller confronts the myths about China and Chinese business practice, giving the reader a clear understanding of the culture and how to successfully engage with it.

Reviews

'He reveals a country of linguistic, ethnic, economic and cultural diversity...Myths [About Doing Business in China] makes for fascinating reading, and is admirably concise too...' - Ben Hargreaves, Professional Engineering

About the authors

HAROLD CHEE Lectures at Ashridge Management School, UK, specializing in Chinese business, marketing and leadership and is an authority in these areas.

CHRISTOPHER WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.

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