Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.

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Authors and Affiliations

Liverpool Hope University, UK

Robert Busby

About the author

ROBERT BUSBY is Lecturer in Politics at Liverpool Hope University, UK. He has written previously on the field of political scandal in American politics and has published work on the Iran-Contra affair and the Clinton-Lewinsky scandal.

Bibliographic Information

Book Title: Marketing the Populist Politician
Book Subtitle: The Demotic Democrat
Authors: Robert Busby
DOI: https://doi.org/10.1057/9780230244283
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Political & Intern. Studies Collection, Political Science and International Studies (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2009
Hardcover ISBN: 978-0-230-52227-5Published: 26 August 2009
eBook ISBN: 978-0-230-24428-3Published: 26 August 2009
Edition Number: 1
Number of Pages: IX, 232
Topics: Political Science, Political Communication, Electoral Politics, Corporate Communication/Public Relations, Comparative Politics, Political Theory

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Table of contents (9 chapters)

Front Matter

Back Matter

About this book