Media, Organizations and Identity

1. Front Matter

   Pages i-xii

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2. Introduction: Towards an Understanding of the Interplay between Media and Organizations

   1. Introduction: Towards an Understanding of the Interplay between Media and Organizations

      • Lilie Chouliaraki, Mette Morsing

      Pages 1-24

3. Media as Business

   1. Front Matter

      Pages 25-25

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   2. Rethinking Television in the Digital Age

      • Joseph Turow

      Pages 27-46

   3. BBC and New Media: Legitimization Strategies of a Public Service Broadcaster in a Corporate Market Environment

      • Nancy Thumim, Lilie Chouliaraki

      Pages 47-69

   4. Expansion and Autonomy: The Rise of the Business Press

      • Peter Kjær

      Pages 70-89

4. Media in Business

   1. Front Matter

      Pages 91-91

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   2. Strategic Auto-Communication in Identity—Image Interplay: The Dynamics of Mediatizing Organizational Identity

      • Annemette Kjærgaard, Mette Morsing

      Pages 93-111

   3. Challenges in the Mediatization of a Corporate Brand: Identity-Effects as LEGO Establishes a Media Products Company

      • Esben Karmark

      Pages 112-128

   4. Making Sense of a Crucial Interface: Corporate Communication and the News Media

      • Joep P. Cornelissen

      Pages 129-145

5. Business in the Media

   1. Front Matter

      Pages 147-147

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   2. Place Branding and Globalization. The Media is the Message?

      • Peter van Ham

      Pages 149-167

   3. Identity and Appeal in the Humanitarian Brand

      • Anne Vestergaard

      Pages 168-184

   4. The Construction of Businesswomen in the Media: Between Evil and Frailty

      • Barbara Czarniawska

      Pages 185-208

6. Back Matter

   Pages 209-214

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The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

• broadcasting
• business
• corporate identity
• mass media
• media
• New Media
• organization
• organizations
• public service broadcasting
• service
• television

• Department of Media and Communications, London School of Economics, UK

  Lilie Chouliaraki

• Copenhagen Business School, Denmark

  Mette Morsing

• CBS Centre Corporate Social Responsibility, Denmark

  Mette Morsing

LILIE CHOULIARAKI is Prof of Media and Communications, Dept. of Media and Communications at LSE and Research Director of POlis, LSE's forum for debate and research in journalism and society.

METTE MORSING (Ph.D.) is Professor and Director of CBS Center for Corporate Social Responsibility (cbsCSR) at Copenhagen Business School, Denmark.

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