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Consumer Culture and the Media

Magazines in the Public Eye

  • Book
  • © 2012

Overview

Authors:
  1. Mehita Iqani

    1. University of the Witwatersrand, South Africa

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-x
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  2. Media in Consumer Culture: An Introduction

    • Mehita Iqani
    Pages 1-15

  3. The Public, Identity and Power in Mediated Consumer Culture

    • Mehita Iqani
    Pages 16-40

  4. A Research Approach for Mediated Consumer Culture

    • Mehita Iqani
    Pages 41-60

  5. Media Retail Spaces as Multimodal Spectacles: The Case of the Newsstand

    • Mehita Iqani
    Pages 61-81

  6. Glossiness in Hyperreal Celebrity Portraiture

    • Mehita Iqani
    Pages 82-102

  7. Commodity Choice and Commercial Heteroglossia in Consumer Media

    • Mehita Iqani
    Pages 103-119

  8. Sexiness and Selling: Consumerism’s Pornographic Imagination

    • Mehita Iqani
    Pages 120-139

  9. Paper Mirrors: Images of Ideal Consumers

    • Mehita Iqani
    Pages 140-158

  10. Media Strategies for Selling Consumer Culture: A Conclusion

    • Mehita Iqani
    Pages 159-172

  11. Back Matter

    Pages 173-190
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Keywords

About this book

How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture.

Reviews

'This book represents a milestone in the study of magazines. By developing an understanding of the public spaces of consumer culture, Mehita Iqani shifts the lens through which we think about magazines, showing the key role they play in 'selling' consumerism. A brilliant and original book, it is beautifully written and replete with vivid examples. It will be essential reading for students and scholars of media and communication studies, sociology, cultural geography and gender studies as well as anyone interested in the relationship between media, communication technologies and consumer culture.' - Rosalind Gill, King's College, London, UK

'Mehita Iqani's Consumer Culture and the Media is a fresh, fascinating and eloquently-crafted account of the enchanting power of magazines in the most unglamorous of places, the newsstand. It is a highly original contribution to the study of contemporary visuality that greatly enhances our understanding of concumer culture.'

- Lilie Chouliaraki, London School of Economics and Political Sciences, UK

Authors and Affiliations

  • University of the Witwatersrand, South Africa

    Mehita Iqani

About the author

MEHITA IQANI is a senior lecturer in Media Studies at the University of the Witwatersrand, Johannesburg, South Africa. She holds a PhD in Media and Communications from the London School of Economics and Political Science, UK.

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