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Palgrave Macmillan

Electronic Markets

Benefits, Costs and Risks

  • Book
  • © 2009

Overview

Editors:
  1. Craig Standing

    1. School of Management, Edith Cowan University, Australia

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-xi
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  2. Online Retailing, Electronic Marketplaces and Electronic Collaboration

    1. Online Retailing, Electronic Marketplaces and Electronic Collaboration

      • Craig Standing
      Pages 1-7

  3. Online Retailing

    1. Front Matter

      Pages 9-9
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    2. Matching E-tailing Strategies to Customers’ Behaviour: Three Levels of Interaction

      • Bela Florenthal, Aviv Shoham
      Pages 11-35

    3. The Customer Perspective of E-Service Quality: An Empirical Study

      • Samar I. Swaid, Rolf T. Wigand
      Pages 36-61

    4. Consumer Value within a Click-and-Mortar Construct

      • Paul McElhone, Alison Yacyshyn
      Pages 62-83

    5. A Framework of Two Tiers to Enhance Trust in Recommender Systems

      • Avi Noy, Yuval Dan-Gur
      Pages 84-101

  4. Knowledge Sharing and Electronic Collaboration

    1. Front Matter

      Pages 103-103
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    2. Barriers to Electronic Clustering

      • Helen Cripps
      Pages 105-120

    3. Assessing the Value of Knowledge: A Knowledge Market Perspective

      • Amir Parssian, Craig Standing
      Pages 121-130

  5. Electronic Marketplaces and Portals

    1. Front Matter

      Pages 131-131
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    2. The Relationship Between Electronic Marketplace Strategy and Structure

      • Craig Standing, Susan Standing
      Pages 133-159

    3. The Use and Perception of E-marketplaces: An Institutional Perspective

      • Craig Standing, Ian Sims, Susan Standing
      Pages 160-173

    4. Designing Community into an E-Marketplace

      • Rosemary Stockdale
      Pages 174-189

    5. The Role of Trust in the Success and Failure of Regional Internet Community Portals in Promoting SME E-Commerce Adoption

      • Denise E. Gengatharen
      Pages 190-211

  6. Back Matter

    Pages 213-214
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Keywords

About this book

This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.

Editors and Affiliations

  • School of Management, Edith Cowan University, Australia

    Craig Standing

About the editor

Dr HELEN CRIPPS Lecturer in the School of Marketing Tourism and Leisure at Edith Cowan University, Australia YUVAL DAN-GUR PHd Student, University of Haifa, Israel BELA FLORENTHAL is Assistant Professor of Marketing, College of Business, Butler University, USA DENISE E GENGATHAREN is currently teaching in MIS and Project Management at the School of Management, Edith Cowan University, Australia DR. PAUL MCELHONE is the Executive Director of the School of Retailing at the University of Alberta, USA AVI NOY PhD, is a Researcher and an Adjunct Instructor at the University of Haifa, Israel AMIR PARSSIAN is an Associate Professor of Information Systems at IE Business School, Madrid, Spain AVIV SHOHAM Senior Lecturer and Marketing Department Head at the Graduate School of Management at the University of Haifa, Israel IAN SIMS Lecturer at Southern Cross University, Australia SUSAN STANDING is a Research Fellow in the School of Management at Edith Cowan University, Australia ROSEMARY STOCKDALE Senior Lecturer in Information Systems at Massey University, Auckland, New Zealand Dr. SAMAR I. SWAID is an Assistant Professor of Computer Science at Philander Smith College, USA Dr. ROLF T. WIGAND is Maulden-Entergy Chair and Distinguished Professor of Information Science and Management at the University of Arkansas at Little Rock, USA ALISON YACYSHYN Visiting Assistant Professor at the University of Alberta School of Business, USA

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