Sustainable Success with Stakeholders

1. Front Matter

   Pages i-xii

   PDF

2. Introduction

   • Sybille Sachs, Edwin Rühli, Isabelle Kern

   Pages 1-8

3. Why put all your eggs in only one basket?

   • Sybille Sachs, Edwin Rühli, Isabelle Kern

   Pages 9-24

4. Who are my fellow stakeholders?

   • Sybille Sachs, Edwin Rühli, Isabelle Kern

   Pages 25-46

5. Shareholders are also stakeholders

   • Sybille Sachs, Edwin Rühli, Isabelle Kern

   Pages 47-64

6. Getting to know your customers

   • Sybille Sachs, Edwin Rühli, Isabelle Kern

   Pages 65-78

7. Employees as knowledge partners

   • Sybille Sachs, Edwin Rühli, Isabelle Kern

   Pages 79-98

8. The strategic core of your stakeholders

   • Sybille Sachs, Edwin Rühli, Isabelle Kern

   Pages 99-112

9. The spider in the web

   • Sybille Sachs, Edwin Rühli, Isabelle Kern

   Pages 113-124

10. The demands of society

    • Sybille Sachs, Edwin Rühli, Isabelle Kern

    Pages 125-138

11. Transparency and sustainability

    • Sybille Sachs, Edwin Rühli, Isabelle Kern

    Pages 139-154

12. Have your cake and eat it

    • Sybille Sachs, Edwin Rühli, Isabelle Kern

    Pages 155-168

13. Take aways

    • Sybille Sachs, Edwin Rühli, Isabelle Kern

    Pages 169-172

14. Back Matter

    Pages 173-210

    PDF

This book shows managers how they can identify their stakeholders and cooperate with them in a mutually successful and satisfying way. It includes numerous examples from case studies and international firms, illustrating the stepping stones to a comprehensive stakeholder management.

• communication
• Information Technology (IT)
• management
• rating
• Shareholder Value
• sustainability

SYBILLE SACHS is Professor at the University of Zurich, Switzerland and Head of the Centre for Strategic Management: Stakeholder View at HWZ. She heads the research projects 'Good Practices of Stakeholder View' and 'ICT-Supported Stakeholder Management as an Entrepreneurial Success Factor' which are supported by different national and international academic and research institutions.

EDWIN RÜHLI is Professor Emeritus for Business Administration at the University of Zurich, Switzerland. In 1970 he founded the Institute for Research in Business Administration, which he headed until 2000. In 1994 he was guest professor at the Columbia University in New York. He has published more than 200 papers on international, strategic and stakeholder management.

ISABELLE KERN first studied English, German and History, and later Business IT. She is senior research assistant at the Centre for Strategic Management: Stakeholder View at HWZ (University of Applied Sciences for Business Administration Zurich, Switzerland), and wrote her dissertation at the University of Zurich on stakeholder and knowledge management.

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