Marketing Competences and Strategic Flexibility in China

1. Front Matter

   Pages i-xvi

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2. Introduction

   • Yonggui Wang, Richard Li-Hua

   Pages 1-12

3. Philosophical Notions and Framework

   • Yonggui Wang, Richard Li-Hua

   Pages 13-30

4. Turbulent Chinese Business Environment

   • Yonggui Wang, Richard Li-Hua

   Pages 31-46

5. Constructs and Constituents of Core Competences

   • Yonggui Wang, Richard Li-Hua

   Pages 47-83

6. A Structured Survey in Beijing, Tianjin and Shenzhen

   • Yonggui Wang, Richard Li-Hua

   Pages 84-144

7. Creation of Strategic Flexibility and Core Competence

   • Yonggui Wang, Richard Li-Hua

   Pages 145-202

8. Conclusions and Implications

   • Yonggui Wang, Richard Li-Hua

   Pages 203-221

9. Back Matter

   Pages 222-261

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Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

• China
• culture
• marketing

• City University of Hong Kong, China

  Yonggui Wang

• Newcastle Business School, Northumbria University, England

  Richard Li-Hua

YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China.

RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.

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