Consumption Behaviour and Social Responsibility

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. 

The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.

• corporate social responsibility
• consumption behaviour
• consumer social responsibility
• socially conscious consumption behaviour
• responsible consumption behaviour
• environmentally responsible behaviour
• green consumption behaviour
• sustainable consumption behaviour
• sustainability
• social responsibility
• CSR
• confirmatory factor analysis
• path analysis
• cluster analysis
• Sobel Test
• Goodman Test
• mediation analysis

• Department of Commerce, Kurukshetra University, Kurukshetra, India

  Karnika Gupta, Narendra Singh

• SNRL Jairam Girls College, Kurukshetra, India

  Karnika Gupta

Karnika Gupta is an Assistant Professor and Head of the Department of Commerce, Seth Navrang Rai Lohia Jairam Girls College, Lohar Majra, India. She has previously worked as an Assistant Professor at the Department of Commerce, Kurukshetra University, India. Her areas of interest include marketing, consumer social responsibility, marketing and consumer research, research methodologies in business, and data analysis in business and consumer research. 

Narendra Singh is a Professor at the Department of Commerce, Kurukshetra University, India. He has extensive teaching and research experience in the areas of marketing, international marketing, rural marketing, consumer social responsibility, and environmental conservation. His current research interests include socially responsible behaviour, environmental conservation, and waste management. 

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