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Fashion and Film

Moving Images and Consumer Behavior

  • Book
  • © 2020

Overview

Editors:
  1. Peter Bug

    1. School of Textiles and Design, Reutlingen University, Reutlingen, Germany

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  • Provides an essential overview of the growing phenomenon of moving images in fashion retail and apparel
  • Presents a data-oriented analysis of the state-of-the-art and outlines its future development
  • Explores the use of film and video from a consumer-influenced perspective

Part of the book series: Springer Series in Fashion Business (SSFB)

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Table of contents (14 chapters)

  1. Front Matter

    Pages i-xvi
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  2. An Introductory Viewpoint to Fashion and Film

    • Peter Bug
    Pages 1-6

  3. Contemporary Traditional Use of Films in Fashion

    1. Front Matter

      Pages 7-7
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    2. Cinema Films Influencing Fashion

      • Peter Bug, Charlotte L. Niemann, Lisa Welle
      Pages 9-28

    3. Fashion and Fashion Advertisement in TV—Study Germany

      • Peter Bug, Laura Bessler, Janina Bendix
      Pages 29-57

    4. Fashion Product Placement in International TV Series

      • Peter Bug, Larissa Blau
      Pages 59-80

  4. Social Media Altering the Use of Moving Images in Fashion

    1. Front Matter

      Pages 81-81
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    2. YouTube Fashion Videos

      • Peter Bug, Cora Winker, Patrizia Zillikens
      Pages 83-111

    3. Instagram Fashion Videos

      • Peter Bug, Madeleine T. Heene
      Pages 113-137

    4. Self-referencing Fashion Brand Films

      • Peter Bug, Maike Hohnhorst
      Pages 139-154

    5. Music Videos and Fashion Business—Hip-Hop Study

      • Peter Bug, Thi Quynh Anh Dao
      Pages 155-173

  5. New Use of Films in Fashion Commerce

    1. Front Matter

      Pages 175-175
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    2. Fashion Show Films

      • Peter Bug, Martha Windhab
      Pages 177-198

    3. Event Films Influencing Fashion

      • Peter Bug, Jacqueline Diefenbach, Anna Heller
      Pages 199-215

    4. Overview of Product Presentation with Moving Images in Fashion E-Commerce

      • Peter Bug, Julia Helwig
      Pages 217-241

    5. Current Use of Moving Images for Product Presentation in Fashion E-Commerce

      • Peter Bug, Julia Helwig
      Pages 243-267

    6. Analysis of Moving Images in Fashion Stores in Stuttgart

      • Peter Bug, Marcus Adam, Katharina Moessle
      Pages 269-277

  6. Future Forms of Moving Images for Fashion Business

    1. Front Matter

      Pages 279-279
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    2. The Future of Fashion Films in Augmented Reality and Virtual Reality

      • Peter Bug, Melina Bernd
      Pages 281-301
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Keywords

About this book

This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores.


The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.





Editors and Affiliations

  • School of Textiles and Design, Reutlingen University, Reutlingen, Germany

    Peter Bug

About the editor

Peter Bug is a professor of Fashion Marketing at Reutlingen University in Germany since 2000 and founding dean of the B.Sc. program International Fashion Retail since 2010. 2005 he lectured the Marketing and Marketing Research courses as full professor for one semester at the College of Business at Valparaiso University, IN, USA. Before his university time he worked as sales forecasting consultant for numerous mainly European-based fashion and textiles companies like adidas France and adidas Headquarters, Germany. He gained additional consultancy and teaching experience outside Europe in USA, China, Peru, and Morocco.



Julia Helwig studied B.Sc. International Fashion Retail and M.Sc. Textile Chain Research at Reutlingen University. As a student, she went for an abroad semester to study at Udayana University in Indonesia and worked for two years in Digital Business and Multichannel with Breuninger, a leading German fashion retailer, and with Häberleinand Mauerer for her intern semester. After completing her studies, she works now with Porsche Design Group as E-Commerce Specialist. 

Bibliographic Information

  • Book Title: Fashion and Film

  • Book Subtitle: Moving Images and Consumer Behavior

  • Editors: Peter Bug

  • Series Title: Springer Series in Fashion Business

  • DOI: https://doi.org/10.1007/978-981-13-9542-0

  • Publisher: Springer Singapore

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: Springer Nature Singapore Pte Ltd. 2020

  • Hardcover ISBN: 978-981-13-9541-3Published: 27 September 2019

  • Softcover ISBN: 978-981-13-9544-4Published: 28 September 2020

  • eBook ISBN: 978-981-13-9542-0Published: 17 September 2019

  • Series ISSN: 2366-8776

  • Series E-ISSN: 2366-8784

  • Edition Number: 1

  • Number of Pages: XVI, 301

  • Number of Illustrations: 102 b/w illustrations, 29 illustrations in colour

  • Topics: Marketing, Social Media, Business Finance

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