Authors:
- Explores the role of governing political rationalities in informing the social, material, and cultural bases for educational advertisements
- Scrutinises the formation of emotional technologies through an ethic of caring, harnessing vulnerabilities and triumphalism
- Offers a critical and alternative view of hope and aspirations for societal transformation
Part of the book series: Cultural Studies and Transdisciplinarity in Education (CSTE, volume 9)
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Table of contents (6 chapters)
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Front Matter
About this book
This book investigates the subjectivities in education arising from the triumphant mobilisation of care as portrayed in educational advertisements, and provides a novel theory of affective governmentality based on empirical research on affect, neoliberalism, and governmentality. It also takes the bold step of encouraging the re-imagination of the central and pressing question of school marketisation in Singapore, and problematises the seemingly innocuous portrayals of care in light of neoliberal governmentality seeking to perform cultural work on preferred identities and subjectivities. Using a judicious selection of media artefacts, the book scrutinises the creation of emotional technologies through an ethic of caring, harnessing vulnerabilities and triumphalism. As such it not only equips readers to understand the role of emotional technologies but also offers a critical and alternative view of hope and aspirations for transforming society.
Authors and Affiliations
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National Institute of Education, Nanyang Technological University, Singapore, Singapore
Andrew Joseph Pereira
About the author
Andrew Pereira is a researcher at the Nanyang Technological University’s (NTU) National Institute of Education. His research interests include educational sociology, discourse studies, multimodality, and youth purpose. The central focus of his research delves into the political economy of education considering neoliberal philosophies and policies. Aiming to investigate ideology, he employs a variety of method including discourse, multimodal, and systemic functional grammatical analysis; architectural studies; literary criticism; and film theory. He has also taught in secondary schools and junior colleges in Singapore, He has published in journals like Chinese Journal of Applied Linguistics and Pedagogies: An International Journal. In 2012, he was awarded the Nanyang Technological University Research Scholarship, where he obtained his Ph.D in English Studies from the National Institute of Education. In 2014, he won the Best Paper Award at the APERA Conference held in Hong Kong.
Bibliographic Information
Book Title: Affective Governmentality
Book Subtitle: Neoliberal Education Advertisements in Singapore
Authors: Andrew Joseph Pereira
Series Title: Cultural Studies and Transdisciplinarity in Education
DOI: https://doi.org/10.1007/978-981-13-7807-2
Publisher: Springer Singapore
eBook Packages: Education, Education (R0)
Copyright Information: Springer Nature Singapore Pte Ltd. 2019
Hardcover ISBN: 978-981-13-7806-5Published: 11 July 2019
Softcover ISBN: 978-981-13-7809-6Published: 14 August 2020
eBook ISBN: 978-981-13-7807-2Published: 01 July 2019
Series ISSN: 2345-7708
Series E-ISSN: 2345-7716
Edition Number: 1
Number of Pages: XV, 129
Number of Illustrations: 20 b/w illustrations
Topics: Sociology of Education, Sociology of Education, Administration, Organization and Leadership, Marketing