Overview
- Focuses on 10 most highly awarded Chinese cases
- Ideal go-to book for international readers wanting to understand the management philosophy of Chinese companies and how to run a business successfully in China
- Essential reading for international business/management academic researchers and entrepreneurs
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Table of contents (10 chapters)
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Front Matter
Keywords
About this book
Each of the ten cases has a defining feature. Some cases, with a focus on user demand, analyze how companies build their core competence (e.g., Haidilao Hot-Pot and OnePlus Mobile Phone), while others present an array of business innovations in the era of new retail, e-commerce, and the sharing economy (e.g., SF Express, Jinhuobao, ofo, FamilyMart, and Handu Apparel). Some describe Chinese companies’ operations in the overseas market (e.g., Huawei and TECNO), and others depict how foreign companies adapt to the Chinese market in a unique way (e.g., Starbucks). These cases were drawn from Chinese and overseas business schools.
The book helps bridge the gap between the world management community’s interest in China and the limited availability of China-focused management cases. We hope this collection of select cases will prove valuable and informative for our readers.
Editors and Affiliations
About the editor
Founded in 2001, the CEIBS Case Center closely follows management education and practices in China. It has three core tasks: the first is supporting CEIBS faculty to develop more and more high-quality, China-focused cases, and to foster and lead teaching and research innovations. The second is undertaking the construction of the “Shanghai MBA Case Development and Sharing Platform” together with top-tier business schools in Shanghai, and promoting the case method in management education by joint efforts in platform building and sharing. The aim is to raise Shanghai’s management education to the next level by nurturing more business management talents and to enhance the Platform’s prominence nationwide. The third task is operating the Global Platform of China Cases (ChinaCases.Org), a case library focusing on unique management issues in the Chinese business context and following international standards. In so doing, the Center’s vision is to build the best Case Center in China and best China Case Platform in the world.
Bibliographic Information
Book Title: China-Focused Cases
Book Subtitle: Selected Winners of the CEIBS Global Case Contest
Editors: China Europe International Business School
DOI: https://doi.org/10.1007/978-981-13-2706-3
Publisher: Springer Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Shanghai Jiao Tong University Press and Springer Nature Singapore Pte Ltd. 2019
Hardcover ISBN: 978-981-13-2705-6Published: 21 March 2019
eBook ISBN: 978-981-13-2706-3Published: 01 March 2019
Edition Number: 1
Number of Pages: XVI, 194
Number of Illustrations: 41 b/w illustrations, 24 illustrations in colour
Topics: Asian Business, Entrepreneurship, Economic Growth