Emerging Champions in the Digital Economy

1. Front Matter

   Pages i-xxvi

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2. Introduction: From the Industrial Economy to the Digital Economy: A Giant Leap—Research on the “1 + 10” Framework of the Digital Economy

   • Xiaoming Zhu

   Pages 1-65

3. Case I: iFLYTEK: A Technology Innovator’s Journey from Intelligent Speech to Artificial Intelligence

   • Xiaoming Zhu

   Pages 67-89

4. Case II (Part A): JIMI’s Growth Path: Artificial Intelligence Has Redefined the Customer Service of JD.Com

   • Xiaoming Zhu

   Pages 91-103

5. Case II (Part B): JD.com: Migrating from Labor-Intensive Model to Technology-Intensive Model

   • Xiaoming Zhu

   Pages 105-124

6. Case III: Shanghai Tower: Lean Innovation Powered by Leading Technologies

   • Xiaoming Zhu

   Pages 125-141

7. Case IV: PPDAI: Navigating the Digital Finance Landscape

   • Xiaoming Zhu

   Pages 143-159

8. Case V: 3DMed: Digital Technology—Navigating Precision Medicine Towards Success

   • Xiaoming Zhu

   Pages 161-194

9. Case VI: Children’s Hospital of Shanghai: A Pioneer in Smart Healthcare

   • Xiaoming Zhu

   Pages 195-210

10. Case VII: Shanghai Ninth People’s Hospital: A Leader in Personalized Healthcare

    • Xiaoming Zhu

    Pages 211-224

11. Case VIII: First Respond®: A Universal Mutual-Aid Emergency Platform in the Digital Economy

    • Xiaoming Zhu

    Pages 225-240

12. Case IX: IBM’s Launch of Its Cognitive Business Strategy

    • Xiaoming Zhu

    Pages 241-268

13. Case X: IBM and Cognitive Healthcare: Smart Healthcare Based on Cognitive Computing

    • Xiaoming Zhu

    Pages 269-287

14. Case XI: Amazon’s DNA: Driving Technology Innovation in the Digital Economy

    • Xiaoming Zhu

    Pages 289-311

15. Back Matter

    Pages 313-320

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This book presents a list of emerging and established companies which have a strong belief in the digital economy and elaborate their unique digital innovations. The companies selected for this book are from a variety of industries, including both Chinese and international leading technology companies such as iflytek, JD.com, IBM and Amazon. A wide range of commercial fields are covered ensuring a comprehensive research on the topic of digital economy, for example Shanghai Center (Construction Management), PPDai(Finance), 3Dmed(Precision Medicine), Children’s Hospital of Shanghai(Medical Service), First Respond (First Aid Service) etc. All cases are presented based on field studies as well as in-depth interviews and are followed by thought-provoking case analysis, which can help readers to better understand the cases from different perspectives. Readers can use this book as a good reference to address challenges and capture opportunities in the context of ever growing digital economy. 

• digital economy
• artificial Intelligence
• internet financing lean innovation
• precision medicine
• individualized medicine
• mutual aid emergency platform
• cognitive business

• China Europe International Business School, Shanghai, China

  Xiaoming Zhu

Dr. Zhu Xiaoming is Professor of Management at CEIBS, where he served as President from June 2006 to March 2015. Dr. Zhu graduated from Shanghai Jiao Tong University with a doctoral degree in engineering, he is also adjunct professor and PhD supervisor in the College of Economics and Management at Shanghai Jiao Tong University, adjunct professor and PhD supervisor at Shanghai University of Finance and Economics, PhD supervisor for the China UnionPay postdoctoral programme, and Director of Shanghai Research Institute of Digitalization and Internet Finance. Dr. Zhu assumed the positions of Deputy Secretary-General of the Shanghai Municipal Government, Chairman of the Shanghai Foreign Trade and Economic Cooperation and Shanghai Foreign Investment Committee, Vice Chairman of the Shanghai People’s Congress, and Vice Chairman of the Shanghai People’s Political Consultative Conference. 


The major honours awarded to Dr. Zhu include the 2nd Prize and the 3rd Prize for "Science and Technology Advancement in Shanghai", the 1st Prize and the 2nd Prize for "Shanghai Policy-making Consultation" and Distinguished Award of the International Academy of Management. He also assumed the positions of Vice Chairman of the China Society of Industrial and Applied Mathematics, and Director of the Shanghai Evaluation Committee of International Business Professionals. 


Dr. Zhu has published substantial amounts of books and research reports, including the series of Shanghai Foreign Trade and Economic Cooperation, the Mathematical Model Study of Economic and Management Cases (one of the coauthors), the Report on China’s Outsourcing Development 2007-2013 (editor-in-chief) , the 2010 Report on Development of China’s Outward Investment and Economic Cooperation (editor-in-chief), Platform as a Service, and Report on China’ Third Party E-payment Sector, E-payment Revolution, as well as the Chinese version of Mastering the Hype Cycle.

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