Overview
- Provides an overview of current issues and challenges in applying quantitative data analysis methods in Asian tourism research
- Offers a non-technical guideline for tourism researchers who are interested in data analysis methods
- Introduces powerful research methods seldom if ever used in tourism research
Part of the book series: Perspectives on Asian Tourism (PAT)
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Table of contents (15 chapters)
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Front Matter
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Understanding Tourism Industry in Asia
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Front Matter
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Current Trends and Applications
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Front Matter
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Future Directions
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Front Matter
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Keywords
- quantitative tourism research
- research methodology
- Asian tourism
- research design
- research ethics
- quantitative data analysis
- research implementation
- data examination
- regression analysis
- structural equation modeling
- SEM
- discriminant analysis
- partial least squares discriminant analysis
- PLS-DA
- data envelopment analysis
- DEA
- fuzzy set/qualitative comparative analysis
- fs/QCA
About this book
The purpose of this book is twofold. First, this book is an attempt to map the state of quantitative research in Asian tourism and hospitality context and provide a detailed description of the design, implementation, application, and challenges of quantitative methods in tourism in Asia. Second, this book aims to contribute to the tourism literature by discussing the past, current and future quantitative data analysis methods.
The book offers new insights into well-established research techniques such as regression analysis, but goes beyond first generation data analysis techniques to introduce methods seldom – if ever – used in tourism and hospitality research. In addition to investigating existing and novel research techniques, the book suggests areas for future studies. In order to achieve its objectives the analysis is split into three main sections: understanding the tourism industry in Asia; the current status of quantitative data analysis; and future directions for Asian tourism research.
Editors and Affiliations
About the editor
Dr. Sajad Rezaei currently works at the School of Business, Economics and Social Sciences, University of Hamburg. He teaches Quantitative Research Methods and International Market Strategies-postgraduate level. Previously, he worked as a Lecturer at Taylor’s University (Malaysia) dual award programs with the Bristol Business School, University of the West of England (UWE), UK. His recent research has been published in refereed journals such as Journal of Business Research, International Journal of Contemporary Hospitality Management, Journal of Travel & Tourism Marketing, Tourism and Hospitality Research, Journal of Hospitality and Tourism Technology, Current Issues in Tourism, Computers in Human Behavior, Journal of Retailing and Consumer Services, Marketing Intelligence & Planning, Journal of Internet Commerce, Technology Analysis & Strategic Management, The International Review of Retail, Distribution and Consumer Research, and International Journal of Retail & Distribution Management, among others scholarly outlets. His research direction has extended from his background in BSc Business Administration, MBA dissertation and PhD. theses with two key research themes including e-commerce and consumer behavior. He serves as a reviewer for several refereed journals and a member of Editorial Advisory Board for Journal of Hospitality and Tourism Insights, Journal of Promotion Management and International Journal of Electronic Marketing and Retailing among others.
Bibliographic Information
Book Title: Quantitative Tourism Research in Asia
Book Subtitle: Current Status and Future Directions
Editors: Sajad Rezaei
Series Title: Perspectives on Asian Tourism
DOI: https://doi.org/10.1007/978-981-13-2463-5
Publisher: Springer Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Singapore Pte Ltd. 2019
Hardcover ISBN: 978-981-13-2462-8Published: 16 January 2019
eBook ISBN: 978-981-13-2463-5Published: 14 December 2018
Series ISSN: 2509-4203
Series E-ISSN: 2509-4211
Edition Number: 1
Number of Pages: XIII, 322
Number of Illustrations: 23 b/w illustrations
Topics: Tourism Management, Research Methodology, Asian Culture, Statistics for Social Sciences, Humanities, Law