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Advances in Kaiyu Studies

From Shop-Around Movements Through Behavioral Marketing to Town Equity Research

  • Book
  • © 2018

Overview

Editors:
  1. Saburo Saito

    1. Fukuoka University, Fukuoka, Japan

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    You can also search for this editor in PubMed   Google Scholar

  2. Kosuke Yamashiro

    1. Nippon Bunri University, Oita, Japan

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    You can also search for this editor in PubMed   Google Scholar

  • Defines Kaiyu as consumers’ simultaneous choices about destination, purpose, and consumption and reveals relationships among spatial shop-around movements and money flows
  • Provides a unified framework to evaluate various urban policies from hard to soft by consumer shop-around behaviors
  • Presents many empirical facts to reveal how specific facilities and functions contribute to the value of the whole town from Kaiyu surveys

Part of the book series: New Frontiers in Regional Science: Asian Perspectives (NFRSASIPER, volume 19)

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Table of contents (22 chapters)

  1. Front Matter

    Pages i-xiii
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  2. Introduction: A Meta-theoretic Evaluation Framework for Kaiyu Studies

    • Saburo Saito
    Pages 1-10

  4. Some Characteristics of Kaiyu

    1. Front Matter

      Pages 89-89
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    2. Occurrence Order of Shop-Around Purposes

      • Saburo Saito
      Pages 91-110

    3. Kaiyu Distance Distribution Function at Downtown Space

      • Saburo Saito, Hiroyuki Motomura
      Pages 111-130

    4. The Factors Determining Staying Time of Kaiyu in City Center

      • Saburo Saito, Kosuke Yamashiro, Mamoru Imanishi
      Pages 131-143

    5. Little’s Formula and Parking Behaviors

      • Saburo Saito, Kosuke Yamashiro, Masakuni Iwami, Mamoru Imanishi
      Pages 145-162

  5. Economic Effects by Accelerating Kaiyu

    1. Front Matter

      Pages 163-163
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    2. The Economic Effects of City Center 100-Yen Circuit Bus

      • Saburo Saito, Kosuke Yamashiro
      Pages 165-187

    3. Time Value of Shopping

      • Saburo Saito, Kosuke Yamashiro
      Pages 189-215

    4. Roles of City Center Cafés and Their Economic Effects on City Center: A Consumer Behavior Approach Focusing on Kaiyu

      • Saburo Saito, Masakuni Iwami, Kosuke Yamashiro
      Pages 217-238

  6. Economic Effects by Increasing Visitors

    1. Front Matter

      Pages 239-239
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    2. The Economic Effects of Opening a New Subway Line on City Center Commercial District

      • Saburo Saito, Kosuke Yamashiro
      Pages 241-260

    3. Did an Introduction of a New Subway Line Increase the Frequency of Visits to City Center?

      • Saburo Saito, Kosuke Yamashiro
      Pages 261-271

    4. To What Extent Did the Woodworks Festival Attract People?

      • Saburo Saito, Kosuke Yamashiro, Masakuni Iwami, Mamoru Imanishi
      Pages 273-295

    5. How Did the Effects of the Festival Held on Main Street Spread Over Other Districts Within a City Center?

      • Saburo Saito, Kosuke Yamashiro, Masakuni Iwami
      Pages 297-313
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Keywords

About this book

This book is the first systematic exposition of advances in Kaiyu studies carried out by the author and his colleagues in Japan and other parts of Asia. Consumer shop-around behavior is referred to as Kaiyu in Japanese, a term widely used in several fields such as city planning, marketing, real estate, tourism, and regional policy. The book demonstrates how Kaiyu research has evolved from the original idea to the present state and envisages prospective Kaiyu studies in the age of big data and the Internet of Things (IoT). The distinguishing feature of their research is that Kaiyu is regarded as consumers’ simultaneous decisions sequentially made while undertaking their shop-arounds as to which shops they visit, for what purpose, and how much they spend there. This is a sharp contrast to much research on trip chains, which only deal with spatial movements. As a result, their studies first succeeded in empirically exploring the relationships between consumer shop-around movements and money flows among shopping sites within a city center retail environment. As a result, the author and his coworkers uncovered the roles of many urban policies and facilities inexplicit so far by revealing how they contribute to the turnover of the whole town through stimulating Kaiyu. This gives a universal means of evaluation for urban development policy. Thus they have refreshed the scope of consumer shop-around studies from shop-around movements in the context of city planning, shopping marketing, and evaluation of urban revitalization policy, to town equity researches. This book presents step by step these conceptual developments by showing concrete research examples from their vast Kaiyu studies based on numerous empirical interview surveys at real retail environments.

Editors and Affiliations

  • Fukuoka University, Fukuoka, Japan

    Saburo Saito

  • Nippon Bunri University, Oita, Japan

    Kosuke Yamashiro

About the editors

Saburo Saito, Fukuoka University

Kosuke Yamashiro, Fukuoka University

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