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Restaurant Chains in China

The Dilemma of Standardisation versus Authenticity

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  • © 2019

Overview

Authors:
  1. Guojun Zeng

    1. School of Tourism Management Sun Yat-sen University, Guangzhou, China

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  2. Henk J. de Vries

    1. Rotterdam School of Management, Erasmus University, Rotterdam, The Netherlands

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  3. Frank M. Go

    1. Rotterdam School of Management, Erasmus University, Rotterdam, The Netherlands

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  • Closely analyzes the paradox of authenticity versus cost-effectiveness
  • Brings a global frame of reference to local issues using the example of chain restaurants in China
  • Uses the hospitality industry as a framework for exploring the implications of globalization for small businesses

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Table of contents (8 chapters)

  1. Front Matter

    Pages i-xvii
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  2. Introduction

    • Guojun Zeng, Henk J. de Vries, Frank M. Go
    Pages 1-13

  3. Authenticity Versus Standardization

    • Guojun Zeng, Henk J. de Vries, Frank M. Go
    Pages 15-33

  4. Translocality

    • Guojun Zeng, Henk J. de Vries, Frank M. Go
    Pages 35-51

  5. Methodology

    • Guojun Zeng, Henk J. de Vries, Frank M. Go
    Pages 53-60

  6. Authenticity–Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China

    • Guojun Zeng, Henk J. de Vries, Frank M. Go
    Pages 61-76

  7. Case Study of Authentic Shanxi Cuisine in Guangzhou

    • Guojun Zeng, Henk J. de Vries, Frank M. Go
    Pages 77-95

  8. Case Study of Authentic Hunan Cuisine in Guangzhou

    • Guojun Zeng, Henk J. de Vries, Frank M. Go
    Pages 97-108

  9. Conclusion and Discussion

    • Guojun Zeng, Henk J. de Vries, Frank M. Go
    Pages 109-126
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Keywords

About this book

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox.  The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.

Authors and Affiliations

  • School of Tourism Management Sun Yat-sen University, Guangzhou, China

    Guojun Zeng

  • Rotterdam School of Management, Erasmus University, Rotterdam, The Netherlands

    Henk J. de Vries, Frank M. Go

About the authors

Guojun Zeng is Professor and Director of the Department of Hospitality Management, School of Tourism Management at Sun Yat-sen University. He has authored and coauthored publications in the International Journal of Hospitality Management, Journal of China Tourism Research, China Geographical Science, and many other journals.


Henk J. de Vries is Associate Professor of Standardisation at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands, and Guest researcher at the Delft University of Technology, Delft, Netherlands.


Frank M. Go passed away in 2017. He was Professor of Event and Tourism Marketing at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands.  He was ranked among the top 40 scholars in the world for academic leadership in tourism research, as measured by the number of articles published in eight journals in the field between 1985 and 2004.



Bibliographic Information

  • Book Title: Restaurant Chains in China

  • Book Subtitle: The Dilemma of Standardisation versus Authenticity

  • Authors: Guojun Zeng, Henk J. de Vries, Frank M. Go

  • DOI: https://doi.org/10.1007/978-981-13-0986-1

  • Publisher: Palgrave Macmillan Singapore

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s) 2019

  • Hardcover ISBN: 978-981-13-0985-4Published: 23 October 2018

  • Softcover ISBN: 978-981-13-4544-9Published: 03 January 2019

  • eBook ISBN: 978-981-13-0986-1Published: 12 October 2018

  • Edition Number: 1

  • Number of Pages: XVII, 126

  • Number of Illustrations: 26 b/w illustrations

  • Topics: Tourism Management, Globalization, Emerging Markets/Globalization

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