Overview
- Offers a readable and global account of the luxury industry
- Untangles diverse logics of globalization as they impact our everyday lives
- Brings together a multidisciplinary and global team of scholars in a nuanced and complete examination of the luxury industry
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Table of contents(14 chapters)
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Organizational Change
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Markets
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New Strategies
About this book
Reviews
“Truly global in scope, great iconic cases, very competently framed by the editors.” (Matthias Kipping, Schulich School of Business, Canada)
“This book shows perfectly the fast evolution of luxury business during this period. For China in particular, this growth benefited both to traditional and historical Swiss watch companies, as well as to fashion companies from other sectors.” (Walter von Känel, President of the Compagnie des Montres Longines, Switzerland)
Editors and Affiliations
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Osaka University, Toyonaka, Osaka, Japan
Pierre-Yves Donzé
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Kansai University, Suita, Osaka, Japan
Rika Fujioka
About the editors
Rika Fujioka is Professor at the Faculty of Business and Commerce at Kansai University, Japan. She teaches and publishes widely on globalization and the history of global commerce.
Bibliographic Information
Book Title: Global Luxury
Book Subtitle: Organizational Change and Emerging Markets since the 1970s
Editors: Pierre-Yves Donzé, Rika Fujioka
DOI: https://doi.org/10.1007/978-981-10-5236-1
Publisher: Palgrave Macmillan Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-981-10-5235-4Published: 19 October 2017
Softcover ISBN: 978-981-13-5348-2Published: 25 December 2018
eBook ISBN: 978-981-10-5236-1Published: 05 October 2017
Edition Number: 1
Number of Pages: XIX, 287
Number of Illustrations: 17 b/w illustrations, 3 illustrations in colour
Topics: Marketing, Emerging Markets/Globalization, Business Strategy/Leadership