Overview
- Presents a range of contemporary research methods that allow insights into the thoughts and behaviors of business managers
- Offers cutting-edge research methods as well as new twists on traditional research designs
- Provides new directions for research that recognise the business community as stakeholders and seek to include them in the research process
- Includes supplementary material: sn.pub/extras
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Table of contents (17 chapters)
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Front Matter
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Introductory Remarks
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Front Matter
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Research Models and Processes
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Front Matter
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Research Methods for Information Gathering and Generating
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Front Matter
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Analysis and Presentation of Findings
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Front Matter
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Researching in the Present and Future
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Front Matter
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Keywords
- B2B Marketing
- Abductive Reasoning
- Automated Content Analysis
- Business Research Methods
- Critical Realism
- Critical Theory
- Data Analysis
- Data Collection
- Experiments in Business Studies
- Facilitated Workshop
- Focus Group
- Interpretivism in Business Research
- Literature Review
- Marketing Research
- Methodological Framework
- Positivism in Business Research
- Qualitative Research Methods
- Research Design
- Research Methodology
- Tangible Material Modeling
About this book
This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process. The book presents a range of contemporary research methods with particular focus on those that allow insights into business managers’ thoughts and behaviours. It includes fresh views on traditional research designs, for example new approaches to using literature reviews, experiments, interviews and observation studies. It also considers cutting-edge research methods, such as the use of vignettes, workshops, improvisation and theatre, as well as computer-based simulation. In addition to discussing new approaches to data capture and data generation, it presents new methods of data analysis by considering various forms of models and modelling, new forms of computer-aided text analysis and innovative approaches todata display.
Finally, the book provides a link between the philosophical underpinnings of research and the different research methods presented. This is often neglected but undertaking the knowledge-generating journey that is research includes having a view on reality and marrying this to beliefs about how the reality to be investigated can be best expedited.
Editors and Affiliations
About the editors
Louise Young is Emeritus Professor of Marketing at the University of Western Sydney and Visiting Professor of Marketing at the University of Southern Denmark. Her main focus is business-to-business marketing and is widely known for her work on trust and cooperation in business relationships. She has also worked in the areas of innovation in networks, idea and resource innovation, the industrial selling process, relationship building through professional networking, alienation in channels of distribution and relational commitment.Â
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Bibliographic Information
Book Title: Collaborative Research Design
Book Subtitle: Working with Business for Meaningful Findings
Editors: Per Vagn Freytag, Louise Young
DOI: https://doi.org/10.1007/978-981-10-5008-4
Publisher: Springer Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Singapore Pte Ltd. 2018
Hardcover ISBN: 978-981-10-5006-0Published: 11 October 2017
Softcover ISBN: 978-981-13-5291-1Published: 29 December 2018
eBook ISBN: 978-981-10-5008-4Published: 27 September 2017
Edition Number: 1
Number of Pages: VIII, 428
Number of Illustrations: 13 b/w illustrations, 36 illustrations in colour
Topics: Market Research/Competitive Intelligence, Methodology of the Social Sciences