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Green Fashion Retail

  • Book
  • © 2017

Overview

  • First book to focus on green fashion retail
  • Includes an overview on different aspects of sustainability in fashion retail
  • Demonstrates the literature findings using case studies
  • Includes supplementary material: sn.pub/extras

Part of the book series: Springer Series in Fashion Business (SSFB)

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Table of contents (15 chapters)

Keywords

About this book

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model. 

Editors and Affiliations

  • School of Textiles and Design, Reutlingen University , Reutlingen, Germany

    Jochen Strähle

Bibliographic Information

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