Overview
- Provides an enjoyable learning safari in the amazing world of new media venture creation and business organizational formation
- Brings together new media venturing practices in the west and east, covering new media opportunities in various emerging forms
- An innovative work that integrates and reconciles different theoretical perspectives for media business studies
Part of the book series: Media Business and Innovation (MEDIA)
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Table of contents (12 chapters)
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Introduction
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Media Industries as the Context
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Integrated Framework for Media Corporate Entrepreneurship
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Researching Media Corporate Entrepreneurship
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Media Corporate Entrepreneurship in Practices
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Conclusion and Media Specific Implications
Keywords
About this book
The book presents case studies from major transnational media companies, highlights the industry specific characteristics of corporate entrepreneurship, and thus contributes to understanding the links between new business venturing and certain particular industries, so as to further explore the industry specific characteristics of entrepreneurship.
This book also suggests a new approach to integrate economic and management theories for the study of media corporate entrepreneurship; while the two sets of theories are conflicting with each other, the book proposes a contingent model to reconcile different theories. This is an innovative approach and will be a valuable starting point to construct an interdisciplinary theoretical framework for new media business studies.
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Bibliographic Information
Book Title: Media Corporate Entrepreneurship
Book Subtitle: Theories and Cases
Authors: Min Hang
Series Title: Media Business and Innovation
DOI: https://doi.org/10.1007/978-981-10-2122-0
Publisher: Springer Singapore
eBook Packages: Social Sciences, Social Sciences (R0)
Copyright Information: Springer Science+Business Media Singapore 2016
Hardcover ISBN: 978-981-10-2121-3Published: 24 October 2016
Softcover ISBN: 978-981-10-9533-7Published: 29 June 2018
eBook ISBN: 978-981-10-2122-0Published: 06 October 2016
Series ISSN: 2523-319X
Series E-ISSN: 2523-3203
Edition Number: 1
Number of Pages: X, 172
Number of Illustrations: 16 b/w illustrations
Topics: Communication Studies, Media Management, Media Research