Media Corporate Entrepreneurship

1. Front Matter

   Pages i-x

   PDF

2. Introduction

   1. Front Matter

      Pages 1-1

      PDF

   2. Media Corporate Entrepreneurship: Issues and Challenges

      • Min Hang

      Pages 3-8

3. Media Industries as the Context

   1. Front Matter

      Pages 9-9

      PDF

   2. Media Industry Development and New Media Business Opportunities

      • Min Hang

      Pages 11-21

4. Integrated Framework for Media Corporate Entrepreneurship

   1. Front Matter

      Pages 23-23

      PDF

   2. Corporate Entrepreneurship and Organizational Decisions

      • Min Hang

      Pages 25-53

5. Researching Media Corporate Entrepreneurship

   1. Front Matter

      Pages 55-55

      PDF

   2. Case Study Strategy

      • Min Hang

      Pages 57-68

6. Media Corporate Entrepreneurship in Practices

   1. Front Matter

      Pages 69-70

      PDF

   2. News Corp Internet Business and Mobile Media Venturing

      • Min Hang

      Pages 71-88

   3. NYT Internet Business Venturing

      • Min Hang

      Pages 89-98

   4. FiOS TV and Online Gaming Venturing

      • Min Hang

      Pages 99-112

   5. Mobile Distributing Consumer Media Venturing

      • Min Hang

      Pages 113-120

   6. Webcasting Business Venturing

      • Min Hang

      Pages 121-127

   7. Greenhouse Venturing

      • Min Hang

      Pages 129-137

7. Conclusion and Media Specific Implications

   1. Front Matter

      Pages 139-139

      PDF

   2. Understanding Media Corporate Entrepreneurship from Economics and Resource Perspectives

      • Min Hang

      Pages 141-152

   3. Media Specific Implications

      • Min Hang

      Pages 153-159

8. Back Matter

   Pages 161-172

   PDF

This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business.


The book presents case studies from major transnational media companies, highlights the industry specific characteristics of corporate entrepreneurship, and thus contributes to understanding the links between new business venturing and certain particular industries, so as to further explore the industry specific characteristics of entrepreneurship.


This book also suggests a new approach to integrate economic and management theories for the study of media corporate entrepreneurship; while the two sets of theories are conflicting with each other, the book proposes a contingent model to reconcile different theories. This is an innovative approach and will be a valuable starting point to construct an interdisciplinary theoretical framework for new media business studies. 

• Corporate Venturing
• Media Management
• New Media Creation
• Venturing Organizational Decisions
• Media Entrepreneurship
• Transnational Media Companies
• Industry Organizational Theories
• Resource-Based Theories
• Integrated Theoretical Framework
• Theories Reconciliation
• media research

“By offering insights into how media corporate world works, this volume may be of interest not only to researchers of media management and economics but rather to a much wider public. The book Media Corporate Entrepreneurship: Theories and Cases serves as an academic source on decision making within transnational media companies, the new media venturing, and the organisational dynamics. … This is a timely and compelling read for practitioners, academia and wider audiences.” (Journal of Creative Industries and Cultural Studies, Vol. 1 (1), 2017)

• School of Journalism and Communication, Tsinghua University, Beijing, China

  Min Hang

Dr. Min Hang is an associate professor of Media Management and Economics at Tsinghua University, one of the leading institutions in China. She directs an international business journalism program and a research institute on global media business studies at Tsinghua. Specialized in media management, she is the author of a number of books, book chapters and journal articles on new media studies, management and economics in media and cultural industries and global business journalism.

Policies and ethics