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Business Trends in the Digital Era

Evolution of Theories and Applications

Authors:

  • Provides deep insights into the emerging business trends
  • Offers readers a vivid and richly detailed view of the digital age and practical advice on making high-quality business decisions
  • Serves not only as a textbook for business schools, but also as a guide to innovation, investment, M&A, business transitions and start-ups for entrepreneurs
  • Includes supplementary material: sn.pub/extras

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-xxviii
  2. Big Data—From Raw Data to Big Data

    • Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
    Pages 1-22
  3. Cloud Computing—From Offline Computing to Cloud Computing

    • Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
    Pages 23-42
  4. Platforms—From the One-Sided Market to the One-Sided + Two-Sided Market

    • Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
    Pages 43-61
  5. Mobile Internet—From PC-Based Internet to PC-Based Internet and Mobile Internet

    • Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
    Pages 63-82
  6. Software Defined Anything—From Software-Defined Hardware to Software Defined Anything

    • Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
    Pages 83-103
  7. Outsourcing and Crowdsourcing—From Building All-Round Capabilities to Outsourcing and Crowdsourcing

    • Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
    Pages 105-121
  8. Prosumer Economy—From Supply Chain to Prosumer Economy

    • Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
    Pages 123-141
  9. The Long Tail Market—From Economies of Scale to Economies of Scale and the Long Tail Market

    • Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
    Pages 143-159
  10. Digital Finance—From Traditional Finance to Digital and Internet Finance

    • Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
    Pages 161-190
  11. The O2O Model—From Online/Offline to the O2O Model

    • Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
    Pages 191-212
  12. Seizing Innovation Opportunities

    • Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li
    Pages 213-225
  13. Back Matter

    Pages 227-230

About this book

This book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. By incorporating the latest developments, this book allows readers to keep abreast of rapidly advancing digital technologies and business models.


In this time of mass entrepreneurship and innovation, acquiring deep insights into business trends and grasping opportunities for innovation give readers (business executives in particular) and their companies a competitive advantage and the potential to become the next success story.


The Chinese version of the book has become a hit, with some business schools using it as a textbook for their S&T Innovation and Business Trends programs. It also provides business executives with a practical guide for their investment and operation decisions.

Authors and Affiliations

  • China Europe Int’l Business School, China

    Xiaoming Zhu

  • Shanghai Bright Investment Management Co, Shanghai, China

    Bingying Song

  • Shanghai Institute of Digitalization and, Shanghai, China

    Yingzi Ni, Yifan Ren

  • Shanghai International Studies Universit, Shanghai, China

    Rui Li

About the authors

Dr. Xiaoming  Zhu is Professor of Management at CEIBS, where he served as President from June 2006 to March 2015. Dr. Zhu graduated from Shanghai Jiao Tong University with a doctoral degree in engineering. 
As an expert enjoying the State Council's special subsidy, he is also adjunct professor and Ph.D. supervisor in the College of Economics and Management at Shanghai Jiao Tong University, adjunct professor and Ph.D. supervisor at Shanghai University of Finance and Economics, Ph.D. supervisor for the China UnionPay postdoctoral programme, and Director of Shanghai Research Institute of Digitalisation and Internet Finance. Dr. Zhu assumed the positions of deputy secretary general of the Shanghai Municipal Government, Chairman of the Shanghai Foreign Trade and Economic Cooperation and Shanghai Foreign Investment Committee, Vice Chairman of the Shanghai People’s Congress, and Vice Chairman of the Shanghai People’s Political Consultative Conference. The major honours awarded to Dr. Zhu include the 2nd Prize and the 3rd Prize for "Science and Technology Advancement in Shanghai", the 1st Prize and the 2nd Prize for "Shanghai Policy-making Consultation" and Distinguished Award of the International Academy of Management. He also assumed the positions of Vice Chairman of the China Society of Industrial and Applied Mathematics, and Director of the Shanghai Evaluation Committee of International Business Professionals. 

Dr. Zhu has published substantial amounts of books and research reports, including the Shanghai Foreign Trade and Economic Cooperation Series, the Mathematical Model Study of Economic and Management Cases (one of the coauthors), the Report on China’s Outsourcing Development (2007-2013) as the editor-in-chief, the 2010 Report on Development of China’s Outward Investment and Economic Cooperation as the editor-in-chief, Platform as a Service, and Report on China’ Third Party E-payment Sector, E-payment Revolution, as well as the Chinese version of Master the Hype Cycle, and 10 Mega Business Trends in the Digital Age.



Bingyin Song has received a master’s degree in Real Estate Economics and Finance from London School of Economics and Political Science (LSE). Ms. Song takes up various positions in academic institutions including research associate at CEIBS Lujiazui Institute of International Finance, Director of Industrial Research Center, Shanghai Institute of Industrial Restructuring and Development, research fellow at Shanghai Institute of Digitalization and Internet Finance, guest consultant for Center for Leadership and Public Policy, University of Oxford, and career counselor for MBA Programme of Antai College of Economics & Management, Shanghai Jiao Tong University. Previously, she had served as Director of Research Division, China Outsourcing Institute and Deputy Director of Shanghai Consulting Service Center of International Industrial Transfer.She had presided over research projects including “Promoting the Development of Outsourcing Industry in the Post-crisis Era” (funded by Ministry of Commerce) and “The Impact of World Expo on the Development of Information Service Industry in Shanghai” (funded by Shanghai Municipal Government), and contributed to the formulation of outsourcing industry development strategies and industrial development plans for main Chinese cities including Hangzhou. She had also participated in the development of Shanghai’s eleventh-five-year industrial development plan. Her major publications include Industrial development and urban economic government Strategic Management (co-author), Report on Development of China’s Outsourcing (co-author) and Chinese translation of academic works like Financial Risk Management and Weightless Wealth. In addition, she has published many articles on newspapers and magazines including Jiefang Daily, Sino-foreign Management and Shanghai Economic Forum.

Yingzi Ni , PhD candidate in Management Science with a master’s degree in Finance, is the head of CEIBS Professor Zhu Xiaoming’s research team and Deputy Secretary-General of Shanghai Institute of Digitalization and Internet Finance. She is a co-author of E-payment Revolution and a translator of Mastering the Hype Cycle (Chinese Version), and has published many research findings on academic journals like Shanghai Journal of Economics and SASS Research on Socio-economic Issues (Shanghai New Think Tank Special Report Series). Her major publications include Research on the Volatility Indexes and its Trading, and Accumulation of High Degree of Financial Risks Requires Close Attention.



Yifan Ren has received bachelor’s degrees in Accounting and Laws (Hons) and an MBA degree from the University of Hong Kong. Having served for Goldman Sachs in Hong Kong, Mr. Ren is Deputy Secretary-General of Shanghai Institute of Digitalization and Internet Finance. He has co-authored Report on China’s Outsourcing Development commissioned by Ministry of Commerce and presided over the production of its English and Japanese versions. Mr. Ren is a co-author of E-payment Revolution and a translator of Mastering the Hype Cycle (Chinese Version). He once served as Editor-in-chief of 8faces, a pioneering design magazine based in the UK.


Rui Li, a Financial Risk Manager (FRM) and Financial Engineer with a PhD degree, serves as a lecturer at the School of International Finance and Commerce, Shanghai International Studies University. She is also a postdoctoral fellow at China UnionPay’s postdoctoral research center. Ms. Li has been awarded the honorary title of “Chenguang Scholar” by Shanghai Education Development Foundations. She had worked for KBC Goldstate Fund Management and Haitong Securities. Her research interests include monetary theory and policy, financial risk management and digital finance.


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Bibliographic Information

  • Book Title: Business Trends in the Digital Era

  • Book Subtitle: Evolution of Theories and Applications

  • Authors: Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li

  • DOI: https://doi.org/10.1007/978-981-10-1079-8

  • Publisher: Springer Singapore

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: Shanghai Jiao Tong University Press and Springer Science+Business Media Singapore 2016

  • Hardcover ISBN: 978-981-10-1078-1Published: 06 June 2016

  • Softcover ISBN: 978-981-10-9323-4Published: 30 May 2018

  • eBook ISBN: 978-981-10-1079-8Published: 31 May 2016

  • Edition Number: 1

  • Number of Pages: XXVIII, 230

  • Number of Illustrations: 44 b/w illustrations

  • Topics: Business Strategy/Leadership

Buy it now

Buying options

eBook USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access