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Positioning Higher Education Institutions

From Here to There

  • Book
  • © 2016

Overview

  • The entire book is devoted to institutional positioning; the process through which higher education institutions locate themselves in specific niches within the higher education system.
  • The book contains empirical research on institutional coordinates.
  • The book elaborates on the philosophy of university missions and features strategic planning.

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Table of contents (14 chapters)

  1. Creating the Institutional Compass: Vision, Values, Mission and Strategies

  2. Reviewing Institutional Performance and Positioning

Keywords

About this book

Higher education is of growing public and political importance for society and the economy. Globalisation is transforming it from a local and national concern into one of international significance. In order to fulfil societal, governmental and business sector needs, many universities are aiming to (re-)position themselves. The book initially considers their “compass”. They aspire to transformational planning, mission and strategy in which social justice is important, people are not treated as mere means to an end, and traditional moral positions are respected. This transformational urge is sometimes vitiated by blunt demands of new public management that overlook universities’ potential for serving the public good. The volume then addresses universities’ success in meeting their targets. Often the challenge in evaluation is the need to reconcile tensions, for example between structure and pastoral care of students; institutional competition and collaboration; roles of academics and administrators; performance-based funding versus increased differentiation. Measurement is supposed to provide discipline, align institutional and state policy, and provide a vital impetus for change. Yet many of these measurement instruments are not fully fit for purpose. They do not take sufficient account of institutional missions, either of “old” or of specialist universities; and sophisticated measurement of the student experience requires massive resources. Change and positioning have become increasingly key elements of a complex but heterogeneous sector requiring new services and upgraded instruments.

Editors and Affiliations

  • Ulster University, UK

    Rosalind M. O. Pritchard

  • Danube University Krems, Austria

    Attila Pausits

  • Birmingham City University, UK

    James Williams

Bibliographic Information

  • Book Title: Positioning Higher Education Institutions

  • Book Subtitle: From Here to There

  • Editors: Rosalind M. O. Pritchard, Attila Pausits, James Williams

  • DOI: https://doi.org/10.1007/978-94-6300-660-6

  • Publisher: SensePublishers Rotterdam

  • eBook Packages: Education, Education (R0)

  • Copyright Information: SensePublishers-Rotterdam, The Netherlands 2016

  • eBook ISBN: 978-94-6300-660-6Published: 26 September 2016

  • Edition Number: 1

  • Number of Pages: XVI, 270

  • Topics: Education, general

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