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Table of contents (6 chapters)
Keywords
About this book
Authors and Affiliations
Bibliographic Information
Book Title: Dynamic Models of Advertising Competition
Book Subtitle: Open- and Closed-Loop Extensions
Authors: Gary M. Erickson
Series Title: International Series in Quantitative Marketing
DOI: https://doi.org/10.1007/978-94-017-1314-6
Publisher: Springer Dordrecht
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eBook Packages: Springer Book Archive
Copyright Information: Springer Science+Business Media New York 1991
Hardcover ISBN: 978-0-7923-9146-3Published: 31 August 1991
Softcover ISBN: 978-94-017-1316-0Published: 03 October 2013
eBook ISBN: 978-94-017-1314-6Published: 17 April 2013
Series ISSN: 0923-6716
Series E-ISSN: 2199-1057
Edition Number: 1
Number of Pages: IX, 122