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Handbook of Quality-of-Life Research

An Ethical Marketing Perspective

  • Book
  • © 2001

Overview

Part of the book series: Social Indicators Research Series (SINS, volume 8)

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Table of contents (7 chapters)

Keywords

About this book

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.

Authors and Affiliations

  • Virginia Polytechnic Institute and State University, USA

    M. Joseph Sirgy

About the author

M. Joseph Sirgy is a personality/social/industrial psychologist who has written extensively on the subject of quality-of-life. He is the director of the Office of Quality-of-Life Measurement (OQOLM) and a professor at Virginia Polytechnic Institute and State University in the USA. He is also the executive director of the International Society for Quality-of-Life Studies (ISQOLS).

Bibliographic Information

  • Book Title: Handbook of Quality-of-Life Research

  • Book Subtitle: An Ethical Marketing Perspective

  • Authors: M. Joseph Sirgy

  • Series Title: Social Indicators Research Series

  • DOI: https://doi.org/10.1007/978-94-015-9837-8

  • Publisher: Springer Dordrecht

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Science+Business Media Dordrecht 2001

  • Hardcover ISBN: 978-1-4020-0172-7Published: 30 November 2001

  • Softcover ISBN: 978-90-481-5891-1Published: 06 December 2010

  • eBook ISBN: 978-94-015-9837-8Published: 18 April 2013

  • Series ISSN: 1387-6570

  • Series E-ISSN: 2215-0099

  • Edition Number: 1

  • Number of Pages: V, 458

  • Topics: Quality of Life Research, Marketing, Sociology, general, Ethics

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