Handbook of Economic Psychology

1. Front Matter

   Pages I-IX

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2. Economic Psychology as a Field of Study

   1. Economic Psychology as a Field of Study

      • Karl-Erik Wärneryd

      Pages 2-41

3. Theoretical Background

   1. Front Matter

      Pages 43-51

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   2. Dynamic Aspects of Economic Behavior: Some Determinants

      • Gery M. van Veldhoven

      Pages 52-73

   3. Information Processing and Decision making Cognitive Aspects of Economic Behaviour

      • W. Fred van Raaij

      Pages 74-106

   4. The Role of Affect in Economic Behavior

      • Rik G. M. Pieters, W. Fred van Raaij

      Pages 108-142

   5. Attitude-behavior Relationships

      • Rik G. M. Pieters

      Pages 144-204

   6. Social Influence on Economic Behavior

      • Karl-Erik Wärneryd

      Pages 206-248

4. Household Economic Behaviour

   1. Front Matter

      Pages 249-256

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   2. Household Economic Decision Making

      • Erich Kirchler

      Pages 258-292

   3. Consumer Behavior and the Marketing Activities of Firms

      • Christian R. A. Pinson, Eduardo L. Roberto

      Pages 294-330

   4. Models of Consumer Choice Behavior

      • Monroe Friedman

      Pages 332-357

5. Business Behavior

   1. Front Matter

      Pages 359-366

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   2. Behavioral Perspectives on Theories of the Firm

      • James G. March, Guje Sevón

      Pages 368-402

   3. The Psychology of Innovative Entrepreneurship

      • Karl-Erik Wärneryd

      Pages 404-447

   4. Bargaining, Negotiations, and Personal Selling

      • Wesley J. Johnston, W. C. Benton

      Pages 448-471

6. The Societal Perspective

   1. Front Matter

      Pages 473-477

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   2. Economic Agents’ Expectations in a Psychological Perspective

      • Piet Vanden Abeele

      Pages 478-515

   3. Tax Evasion Research: Measurement Strategies and Theoretical Models

      • Dick J. Hessing, Karyl A. Kinsey, Henk Elffers, Russell H. Weigel

      Pages 516-537

   4. Work and Leisure

      • Gordon E. O’Brien

      Pages 538-568

The idea to publish a Handbook of Economic Psychology came up as a natural consequence of a discussion concerning appropriate reading material for courses in economic psychology. The discussion took place a few years ago in the Department of Economic Psychology at Tilburg University, The Netherlands. It was noted that there was a surprising lack of collections of pertinent readings, to say nothing about the lack of textbooks in the English language. So the present editors, who had been involved in the discussion, decided to start working on a Handbook. The situation has changed quite a lot since then. There are now a number of books, internationally available in the English language, in economic psy­ chology or behavioral economics. The interest in this field of study is expanding quite impressively. The Journal of Economic Psychology is now (1988) in its ninth volume and many other journals are publishing articles in the field. The application of psychological theories and methods to economic prob­ lems or the study of economic experiences and behavior is variously referred to as economic psychology or behavioral economics. While in principle we do not want to overdo the differences between the two, we have a feeling that economic psychology has a slightly stronger flavor of psychology than behavioral economics which in its turn seems to be closer to economics. Psychologists tend to feel more at home in economic psychology, while economists seem to favor behavioral economics.

• behavioral economics
• economic psychology
• marketing
• psychology

• Erasmus University, Rotterdam, The Netherlands

  W. Fred Raaij

• Tilburg University, Tilburg, The Netherlands

  Gery M. Veldhoven

• Stockholm School of Economics, Stockholm, Sweden

  Karl-Erik Wärneryd

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