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Marketing Aspects of International Business

  • Book
  • © 1984

Overview

Editors:
  1. Gerald M. Hampton

    1. Albers School of Business, Seattle University, Seattle, USA

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    You can also search for this editor in PubMed   Google Scholar

  2. Aart P. Gent

    1. The Netherlands School of Business, Breukelen, The Netherlands

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    You can also search for this editor in PubMed   Google Scholar

Part of the book series: Nijenrode Studies in Business (NSIB, volume 7)

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xiv
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  2. International Marketing: Past, Present, and Future

    • Warren J. Keegan
    Pages 1-14

  3. International Marketing as Part of the Marketing Process

    • Jan Van Rees
    Pages 15-24

  4. International Business Theory and Marketing Theory: Elements for International Marketing Theory Building

    • Helmut Soldner
    Pages 25-57

  5. The Role of Economies of Scale in International Marketing

    • Vern Terpstra
    Pages 59-72

  6. The Regulation of Advertising around the World in the 1980s and Beyond: Precipitating Circumstances, Motivations, and Forces

    • Jean J. Boddewyn
    Pages 73-83

  7. Have Technological Developments Made Current International Marketing Practices/Strategies Obsolete?

    • John K. Ryans Jr.
    Pages 85-94

  8. Marketing: The Missing Link in Economic Development

    • S. Prakash Sethi, Hamid Etemad
    Pages 95-117

  9. The Foreign Orientation of Management as a Central Construct in Export-Centered Decision-Making Processes

    • Erwin Dichtl, M. Leibold, H.-G. Köglmayr, S. Müller
    Pages 119-141

  10. International Marketing Planning: An Iconoclastic View

    • Malcolm H. B. McDonald
    Pages 143-164

  11. Export Marketing Channels: Some Theoretical Considerations

    • Matthew Meulenberg
    Pages 165-182

  12. Global Strategy and the Control of Market Subsidiaries

    • Kenneth Simmonds
    Pages 183-193

  13. International Marketing in the 1980s and Beyond: Research Frontiers

    • Gerald M. Hampton, Aart P. van Gent
    Pages 195-216

  14. Back Matter

    Pages 217-242
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Keywords

About this book

The old ways break down, times change, and new life blossoms from the ruins. Frederich Schiller These words of a great poet express a basic fact of life-the inevitability of change. If marketers were asked to envision the future, they would not hesitate to answer that the entire globe is involved in a human revolution like no other in history. The changes now taking place, in both industrially developed and developing nations, are indications of the problems, chal­ lenges, and opportunities confronting future economic growth and development. Perhaps the most prominent characteristic of this change is the growing economic interdependence of all nations. Today it seems quite unnecessary to point out that any nation's problems and opportunities anywhere are now every nation's problems and opportunities everywhere. This economic and business interdependence on a global scale is the new reality, regardless of whether we want to accept it. The task ahead for all corporate managers becomes one of adapting to this new international business reality. It also requires them to assume the leadership role in helping individuals of all nations to become more and more aware of their mutual need for another's products and services. Today every corporation, whether confined within one nation or not, operates in this dynamic, changing, international business environment.

Editors and Affiliations

  • Albers School of Business, Seattle University, Seattle, USA

    Gerald M. Hampton

  • The Netherlands School of Business, Breukelen, The Netherlands

    Aart P. Gent

Bibliographic Information

  • Book Title: Marketing Aspects of International Business

  • Editors: Gerald M. Hampton, Aart P. Gent

  • Series Title: Nijenrode Studies in Business

  • DOI: https://doi.org/10.1007/978-94-009-5646-9

  • Publisher: Springer Dordrecht

  • eBook Packages: Springer Book Archive

  • Copyright Information: Kluwer-Nijhoff Publishing 1984

  • Hardcover ISBN: 978-0-89838-136-8Published: 31 October 1983

  • Softcover ISBN: 978-94-010-8990-6Published: 20 September 2011

  • eBook ISBN: 978-94-009-5646-9Published: 06 December 2012

  • Series ISSN: 0924-4980

  • Edition Number: 1

  • Number of Pages: XIV, 242

  • Topics: Business and Management, general

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