Editors:
Based on research conducted in the course of the FOCUS-BALKANS project
Explains the main methods, models, and approaches of food consumer science in a concise and simple way
Illustrates each method, using a concrete case study
Shows that food consumer science is an ever-more important discipline in the light of growing challenges in public health
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Table of contents (9 chapters)
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Front Matter
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Back Matter
About this book
Editors and Affiliations
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Department of Environmental Systems, Institute for Environmental Decisions ETH Zürich, Zürich, Switzerland
Dominique Barjolle
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Newcastle University Business School, Newcastle upon Tyne, United Kingdom
Matthew Gorton
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Ipsos Strategic Marketing, Belgrade, Serbia
Jasna Milošević Đorđević
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Department of Economic Policy, University of Belgrade Faculty of Economics, Belgrade, Serbia
Žaklina Stojanović
Bibliographic Information
Book Title: Food Consumer Science
Book Subtitle: Theories, Methods and Application to the Western Balkans
Editors: Dominique Barjolle, Matthew Gorton, Jasna Milošević Đorđević, Žaklina Stojanović
DOI: https://doi.org/10.1007/978-94-007-5946-6
Publisher: Springer Dordrecht
eBook Packages: Earth and Environmental Science, Earth and Environmental Science (R0)
Copyright Information: Springer Science+Business Media Dordrecht 2013
Hardcover ISBN: 978-94-007-5945-9Published: 04 April 2013
Softcover ISBN: 978-94-017-8053-7Published: 12 April 2015
eBook ISBN: 978-94-007-5946-6Published: 22 March 2013
Edition Number: 1
Number of Pages: XVI, 144
Topics: Environmental Management, Methodology of the Social Sciences, Market Research/Competitive Intelligence, Marketing, Personality and Social Psychology, Public Health