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  • © 2013

India’s Agricultural Marketing

Market Reforms and Emergence of New Channels

Authors:

  • Presents a contemporary picture of the rural markets in India under transition
  • Sets an empirical grounding for a theoretical rethinking on pricing mechanism and the role of market intelligence
  • Provides a broad outlook on agricultural development for the planners

Part of the book series: India Studies in Business and Economics (ISBE)

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Table of contents (15 chapters)

  1. Front Matter

    Pages i-xv
  2. Introduction

    • Nilabja Ghosh
    Pages 1-14
  3. Evolution and Reconstitution of Markets

    • Nilabja Ghosh
    Pages 15-27
  4. Objectives, Data and Methodology

    • Nilabja Ghosh
    Pages 43-64
  5. Selling to Corporate Marketing Intermediaries

    • Nilabja Ghosh
    Pages 121-138
  6. Selling to Processors on Contract

    • Nilabja Ghosh
    Pages 139-157
  7. Selling to Organized Retailers

    • Nilabja Ghosh
    Pages 159-174
  8. Direct Marketing by Farmers

    • Nilabja Ghosh
    Pages 175-188
  9. Contracts with Local Traders in West Bengal

    • Nilabja Ghosh
    Pages 189-198
  10. Local Marketing Support in Bihar

    • Nilabja Ghosh
    Pages 199-206
  11. The Transition in India: An Integrated View

    • Nilabja Ghosh
    Pages 207-222
  12. Reconsidering Agricultural Marketing in India

    • Nilabja Ghosh
    Pages 223-236
  13. Back Matter

    Pages 237-311

About this book

​The proposed book provides an assessment of an important yet controversial policy initiated by the Indian government and governments of several other developing countries. Marketing reforms, it is claimed, can be a crucial answer to solving the problem of rural poverty in agrarian economies where large sections of populace are engaged in low paying agriculture. On a wider front, these reforms could help in providing growth impetus to an economy and even the global economy at large. Yet, the subject of liberalizing agricultural markets is also part of a broad and perhaps a bitter political debate between national and sub-national policy makers and academic discourses in India and other countries. A clearer understanding and a possible resolution of the issues involved will be decidedly useful. The experience of India, one of the largest and most agriculture-dominated economies, will undoubtedly provide valuable lessons not only for steering the domestic economic policy but also for other countries to set their own policy agenda. The book attempts to capture the evolving reality in a large and diverse country and presents an objective evaluation to enable aspiring investors and those in policy making, food business and civil society to make more informed assessment and decision.

Authors and Affiliations

  • Agricultural Economics Research Unit, Institute of Economic Growth, New Delhi, India

    Nilabja Ghosh

About the author

Nilabja Ghosh currently works at the Institute of Economic Growth, Delhi in the Agricultural Economics Research Unit. She holds a Ph.D. in Economics from the Indian Statistical Institute. Her research interests broadly cover agriculture, rural development and the environment, as well as forecasting agricultural performance by means of econometric modeling. In addition to her research activities, she regularly provides input to the Government of India to facilitate informed policymaking and to improve its statistical database.

Bibliographic Information

  • Book Title: India’s Agricultural Marketing

  • Book Subtitle: Market Reforms and Emergence of New Channels

  • Authors: Nilabja Ghosh

  • Series Title: India Studies in Business and Economics

  • DOI: https://doi.org/10.1007/978-81-322-1572-1

  • Publisher: Springer New Delhi

  • eBook Packages: Business and Economics, Economics and Finance (R0)

  • Copyright Information: Springer India 2013

  • Hardcover ISBN: 978-81-322-1571-4Published: 16 December 2013

  • Softcover ISBN: 978-81-322-3495-1Published: 17 September 2016

  • eBook ISBN: 978-81-322-1572-1Published: 02 December 2013

  • Series ISSN: 2198-0012

  • Series E-ISSN: 2198-0020

  • Edition Number: 1

  • Number of Pages: XV, 311

  • Number of Illustrations: 13 b/w illustrations

  • Topics: Agricultural Economics, Agriculture, Marketing

Buy it now

Buying options

eBook USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access