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Market Entry Strategies in Eastern Europe in the Context of the European Union

An Empirical Research into German Firms Entering the Polish Market

  • Book
  • © 2006

Overview

Authors:
  1. Michael Klug
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Table of contents (7 chapters)

  1. Front Matter

    Pages I-XVII
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  2. Introduction

    Pages 1-5

  3. Analysis of Theoretical Approaches to Strategic Issues

    Pages 7-31

  4. Practical Options for Investors considering Market Entries

    Pages 33-55

  5. The European Union from the Perspective of a Business Investor

    Pages 57-82

  6. The Polish Market — Opportunities and Challenges for German Investors

    Pages 83-102

  7. Factors determining Market Entry Policy of chosen German Companies — An Empirical Study

    Pages 103-167

  8. Conclusions from Empirical Findings and Verification of Hypotheses

    Pages 169-179

  9. Back Matter

    Pages 181-202
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Keywords

About this book

There are many reasons why firms decide to extend their business operations by entering foreign markets. Whether it is a defensive step aimed at avoiding the consequences of saturating domestic markets or an offensive strategy based on the expectations of unusual profits, the most common market entry drivers are widely discussed and understood. What remains open is the most intriguing question of the selection of a particular market entry mode and the factors determining the right choice. On a theoretical ground the problem may be reduced to the issue of how many links of the Value Chain should be moved abroad in the process of international expansion. In practical terms the choice of a market-entry mode means a set of decisions taken in each particular case of a firm going international. The complexity of the task involves many different areas like the amount of risk, the scope of control, the level of capital involvement and financial efficiency. This is one of the reasons why there is no universal theory explaining the optimal way of making a successful market entry. The multitude of views on this subject does not make the question easier.

About the author

Dr. Michael Klug promovierte an der Universität Danzig. Er ist zur Zeit in einer führenden Management- und IT-Beratung tätig.

Bibliographic Information

  • Book Title: Market Entry Strategies in Eastern Europe in the Context of the European Union

  • Book Subtitle: An Empirical Research into German Firms Entering the Polish Market

  • Authors: Michael Klug

  • DOI: https://doi.org/10.1007/978-3-8350-9334-8

  • Publisher: Deutscher Universitätsverlag Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2006

  • Softcover ISBN: 978-3-8350-0494-8Published: 26 October 2006

  • eBook ISBN: 978-3-8350-9334-8Published: 03 November 2007

  • Edition Number: 1

  • Number of Pages: XVII, 202

  • Topics: Market Research/Competitive Intelligence, Emerging Markets/Globalization, Management

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