Overview
- Editors:
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Christian Scholz
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Business Administration, in particular Organisation, Human Resource Management and Information Management at Saarland University, Germany
Institute of Management Competence of the Europa-Institut at Saarland University, Germany
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Joachim Zentes
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Business Administration, in particular Foreign Trade and International Management at Saarland University, Germany
Institute for Commerce & International Marketing of the Europa-Institut at Saarland University, Germany
- State-of-the-Art of European Management
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Table of contents (12 chapters)
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Front Matter
Pages I-VIII
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Changes in the Institutional Environment
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- Kartheinz Küting, Matthias Heiden
Pages 41-72
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- Hartmut Bieg, Gregor Krämer
Pages 73-82
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- S. Ramakrishna Velamuri, Marc Sosna
Pages 83-119
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Changes for Companies: Outside-Inside-Perspective
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Front Matter
Pages 121-121
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- Ralf Terlutter, Peter Weinberg
Pages 123-136
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- Bernhard Swoboda, Sandra Schwarz
Pages 159-200
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Changes for Companies: Inside-Outside-Perspective
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Front Matter
Pages 201-201
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- Christoph I. Barmeyer, Eric Davoine
Pages 227-245
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- Hanna Schramm-Klein, Dirk Morschett
Pages 247-270
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Consequences for Germany
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Front Matter
Pages 271-271
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- Christian Scholz, Joachim Zentes
Pages 273-301
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Back Matter
Pages 303-314
About this book
Perhaps it was not really meant the way it was said, but when Donald Rumsfeld used the term "Old Europe" in his famous speech of January 22, 2003, he coined a phrase to de pict not the birthplace of modem society, but a graveyard of old and outdated ideas. Even though it is legitimate for many of us in Europe to oppose the underlying message of going to war in Iraq, it makes absolute sense to examine the rules of the game which Europe is currently playing and which it will play in the future. In doing so, it becomes obvious that important changes are taking place: Strategic Man agement - New Rules for Old Europe makes the hidden rules governing strategic man agement in Europe transparent. The book follows a "from - to" logic and takes the reader along the course of changing conditions and contingencies. Europe has not only witnessed major transformations such as the dramatic fall of the Iron Curtain, economic and monetary integration and the in corporation of new member states: Fundamental change can also be perceived with re spect to the corporate responses to these ongoing dynamic changes. Strategic Management - New Rules for Old Europe is divided into four parts. Each of these consists of several contributions, starting with the focus on people, then on culture, then on systems.
Reviews
"Insgesamt ließe sich das sehr überzeugende und in jeder Hinsicht empfehlenswerte Buch auch überschreiben mit 'Good Rules für Good Old Europe'." Die Bank, 07/2006
Editors and Affiliations
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Business Administration, in particular Organisation, Human Resource Management and Information Management at Saarland University, Germany
Christian Scholz
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Institute of Management Competence of the Europa-Institut at Saarland University, Germany
Christian Scholz
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Business Administration, in particular Foreign Trade and International Management at Saarland University, Germany
Joachim Zentes
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Institute for Commerce & International Marketing of the Europa-Institut at Saarland University, Germany
Joachim Zentes
About the editors
Univ.-Professor Dr. Christian Scholz holds the chair of Business Administration, especially Organisation, Human Resource Management and Information Management at Saarland University, Germany. He is director of the Institute of Management Competence and director of the Europa-Institut at Saarland University, Germany.
Univ.-Professor Dr. Joachim Zentes holds the chair of Business Administration, especially Foreign Trade and International Management at Saarland University, Germany. He is director of the Institute of Commerce & International Marketing and director of the Europa-Institut at Saarland University.
