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Book Title: Musik Merchandising aus Konsumentenperspektive
Book Subtitle: Ein Ansatz zur Erklärung des Konsumentenverhaltens bei Fan-Artikeln von Musikacts
Authors: Kati Korn
DOI: https://doi.org/10.1007/978-3-8349-8693-1
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
Softcover ISBN: 978-3-8349-2391-2Published: 11 June 2010
eBook ISBN: 978-3-8349-8693-1Published: 04 August 2010
Edition Number: 1
Number of Pages: XXI, 244
Number of Illustrations: 17 b/w illustrations