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Table of contents (5 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Die Rolle von Emotionen als Mediatoren zwischen Markenimage und Markenstärke
Book Subtitle: Eine empirische Analyse am Beispiel des deutschen Automobilmarktes
Authors: Christine Knackfuß
DOI: https://doi.org/10.1007/978-3-8349-8476-0
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
Softcover ISBN: 978-3-8349-2127-7Published: 14 January 2010
eBook ISBN: 978-3-8349-8476-0Published: 06 January 2010
Edition Number: 1
Number of Pages: XXI, 273
Number of Illustrations: 30 b/w illustrations