Authors:
- Wirtschaftswissenschaftliche Studie
Part of the book series: Innovatives Markenmanagement (INMA)
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (4 chapters)
-
Front Matter
-
Back Matter
About this book
About the author
Bibliographic Information
Book Title: Kreativität als Bestandteil der Markenidentität
Book Subtitle: Ein verhaltenstheoretischer Ansatz zur Analyse der Mitarbeiterkreativität
Authors: Evelyn Kästner
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-8349-8452-4
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009
Softcover ISBN: 978-3-8349-1985-4Published: 11 December 2009
eBook ISBN: 978-3-8349-8452-4Published: 24 November 2009
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XXII, 336
Number of Illustrations: 31 b/w illustrations