Overview
Part of the book series: Markt- und Unternehmensentwicklung Markets and Organisations (MAU)
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Table of contents (7 chapters)
Keywords
About this book
About the author
Bibliographic Information
Book Title: Wechselverhalten von industriellen Nachfragern
Book Subtitle: Empirische Untersuchung der Markenbindung im Industriegüterbereich
Authors: Dorith Mayer
Series Title: Markt- und Unternehmensentwicklung Markets and Organisations
DOI: https://doi.org/10.1007/978-3-8349-8445-6
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009
Softcover ISBN: 978-3-8349-1946-5Published: 11 December 2009
eBook ISBN: 978-3-8349-8445-6Published: 24 November 2009
Series ISSN: 2945-879X
Series E-ISSN: 2945-8803
Edition Number: 1
Number of Pages: XVIII, 225
Number of Illustrations: 42 b/w illustrations
Topics: Marketing