European Retail Research

1. Front Matter

   Pages I-VII

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2. How Store Flyers Affect Consumer Choice Behaviour: National Brands vs. Store Brands

   • Juan Carlos Gázquez-Abad, Manuel Sánchez-Pérez

   Pages 1-20

3. The Effect of Free Product Premiums on Attitudes and Buying Intention for Durable Goods: Moderating Effects of Value and Product Premium Fit in the Dual Mediation Model

   • Roland Helm, Antje Mark, Sabine Bley

   Pages 21-45

4. Direct Selling: Consumer Profile, Clusters and Satisfaction

   • Bráulio Alturas, Maria C. Santos

   Pages 47-68

5. Logistics Service Quality and Technology Investment in Retailing

   • Irene Gil-Saura, María-Eugenia Ruiz-Molina

   Pages 69-82

6. Does Architecture Influence the Price Image and Intention to Shop in a Retail Store?

   • Stephan Zielke, Waldemar Toporowski

   Pages 83-100

7. Consumer Perceptions of Grocery Retail Formats in Romania: The Varying Impact of Retailer Attributes

   • Bernhard Swoboda, Bettina Berg, Nicolae Alexandru Pop, Christian Dabija

   Pages 101-123

8. An Assessment of Wal-Mart's Global Expansion Strategy in the Light of its Domestic Strategy

   • David P. Brennan, Lorman L. Lundsten

   Pages 125-151

9. Retailing in Germany: Current Landscape and Future Trends

   • Joachim Zentes, Sebastian Rittinger

   Pages 153-182

10. The Finnish Retail Market: Overview

    • Heli Paavola, Mari Ainasoja, Elina Vulli, Sanna Rytövuori

    Pages 183-214

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.

• ERS
• Einzelhandel
• European Union (EU)
• Retail
• Retail Management
• case-study
• distribution
• retail research

• University of Fribourg, Switzerland

  Dirk Morschett

• University of St. Gallen, Switzerland

  Thomas Rudolph

• Vienna University of Economics and Business Administration, Austria

  Peter Schnedlitz

• Saarland University, Germany

  Hanna Schramm-Klein

• University of Trier, Germany

  Bernhard Swoboda

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland
Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland
Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria
PD Dr. Hanna Schramm-Klein, Saarland University, Germany
Prof. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, Germany

Policies and ethics