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Integration of Preference Analysis Methods into QFD for Elderly People

A Focus on Elderly People

  • Book
  • © 2012

Overview

Authors:
  1. Samah Abu-Assab

    1. Cottbus, Germany

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Table of contents (8 chapters)

  1. Front Matter

    Pages I-XXV
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  2. Introduction

    • Samah Abu-Assab
    Pages 1-8

  3. The Target Group: Elderly People

    • Samah Abu-Assab
    Pages 9-24

  4. Methods of Preference Measurement

    • Samah Abu-Assab
    Pages 25-46

  5. Quality Function Deployment in New Product Development

    • Samah Abu-Assab
    Pages 47-68

  6. Integration of Preference Analysis Methods into QFD for Elderly People

    • Samah Abu-Assab
    Pages 69-86

  7. Empirical Comparison of Pullman’s and Baier’s ConjointQFD Approaches on the Example of Mobile Phones for Elderly People – Study 1

    • Samah Abu-Assab
    Pages 87-115

  8. Extended Empirical Comparison of the Two ConjointQFD Approaches and the CC-SEQFD New Approach on the Example of the Smart Home for Elderly People – Study 2

    • Samah Abu-Assab
    Pages 117-175

  9. Summary and Outlook

    • Samah Abu-Assab
    Pages 177-183

  10. Back Matter

    Pages 185-223
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Keywords

About this book

Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.

Authors and Affiliations

  • Cottbus, Germany

    Samah Abu-Assab

About the author

Dr. Samah Abu-Assab graduated under the supervision of Prof. Dr. Daniel Baier at the Department of Marketing and Innovation Management of the Brandenburg University of Technology Cottbus.

Bibliographic Information

  • Book Title: Integration of Preference Analysis Methods into QFD for Elderly People

  • Book Subtitle: A Focus on Elderly People

  • Authors: Samah Abu-Assab

  • DOI: https://doi.org/10.1007/978-3-8349-7075-6

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012

  • Softcover ISBN: 978-3-8349-3233-4Published: 16 March 2012

  • eBook ISBN: 978-3-8349-7075-6Published: 06 March 2012

  • Edition Number: 1

  • Number of Pages: XXV, 223

  • Topics: Business Strategy/Leadership

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