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Table of contents (6 chapters)
Keywords
About this book
About the author
Bibliographic Information
Book Title: Kundenwertorientiertes Marketing
Book Subtitle: Value for the Customer und Value of the Customer im Wirkungsverbund am Beispiel des Preissystems der Deutschen Bahn AG
Authors: Christian Seeringer
Series Title: Forum Marketing
DOI: https://doi.org/10.1007/978-3-8349-6953-8
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-3173-3Published: 19 September 2011
eBook ISBN: 978-3-8349-6953-8Published: 15 September 2011
Series ISSN: 2628-2089
Series E-ISSN: 2628-2097
Edition Number: 1
Number of Pages: XXI, 420
Number of Illustrations: 54 b/w illustrations
Topics: Marketing