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Remote Service Technology Perception and its Impact on Customer-Provider Relationships

An Empirical Exploratory Study in a B-to-B-setting

  • Book
  • © 2012

Overview

Authors:
  1. Stefanie Paluch
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Table of contents (6 chapters)

  1. Front Matter

    Pages I-XVIII
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  2. Introduction

    • Stefanie Paluch
    Pages 1-7

  3. Conceptual Foundation of Remote Services

    • Stefanie Paluch
    Pages 8-33

  4. Theoretical Framework

    • Stefanie Paluch
    Pages 34-109

  5. Research Design

    • Stefanie Paluch
    Pages 110-153

  6. Results of the Empirical Study

    • Stefanie Paluch
    Pages 154-340

  7. Conclusion

    • Stefanie Paluch
    Pages 341-369

  8. Back Matter

    Pages 370-419
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Keywords

About this book

Remote services represent a young, but already important and fast growing form of technology-mediated services,. Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers’ holistic remote service experience and derives theoretical propositions that reflect main influence factors. Based on the empirical data, she generates managerial implications for remote service providers on how to increase the technology adoption and reinforce the relationships with their customers in high-technology environments.

About the author

Dr. Stefanie Paluch received her doctorate at the Department of Marketing, TU Dortmund University under the guidance of Prof. Dr. Hartmut H. Holzmüller and Prof. Dr. Florian v. Wangenheim.

Bibliographic Information

  • Book Title: Remote Service Technology Perception and its Impact on Customer-Provider Relationships

  • Book Subtitle: An Empirical Exploratory Study in a B-to-B-setting

  • Authors: Stefanie Paluch

  • Series Title: Applied Marketing Science / Angewandte Marketingforschung

  • DOI: https://doi.org/10.1007/978-3-8349-6936-1

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2012

  • Softcover ISBN: 978-3-8349-3100-9Published: 23 September 2011

  • eBook ISBN: 978-3-8349-6936-1Published: 01 October 2011

  • Series ISSN: 2627-1982

  • Series E-ISSN: 2627-2008

  • Edition Number: 1

  • Number of Pages: XVIII, 419

  • Number of Illustrations: 54 b/w illustrations

  • Topics: Marketing

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