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Table of contents (8 chapters)
Keywords
About this book
About the author
Bibliographic Information
Book Title: Zahlungsbereitschaftsmessung für industrielle Hybride Leistungsbündel
Book Subtitle: Methodik und empirische Validierung
Authors: Markus Karger
Series Title: Business-to-Business-Marketing
DOI: https://doi.org/10.1007/978-3-8349-6901-9
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-3165-8Published: 08 September 2011
eBook ISBN: 978-3-8349-6901-9Published: 15 September 2011
Edition Number: 1
Number of Pages: XXIII, 283
Number of Illustrations: 30 b/w illustrations
Topics: Marketing