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Bibliographic Information
Book Title: Erfolgsfaktoren des Ambush-Marketing
Book Subtitle: Eine theoretische und empirische Analyse am Beispiel der Fußball-Europameisterschaft 2008
Authors: Florian Eschenbach
DOI: https://doi.org/10.1007/978-3-8349-6624-7
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-2789-7Published: 24 February 2011
eBook ISBN: 978-3-8349-6624-7Published: 08 March 2011
Edition Number: 1
Number of Pages: XVII, 245
Number of Illustrations: 32 b/w illustrations
Topics: Marketing